Xiaomi
Xiaomi sponsors 7 properties, mostly kabaddi, hockey, tennis and more, then running and fitness, and has 2 campaigns on record.
9 of 12 rows confirmed on their sourceHow we check
See how Xiaomi compares with Lenovo / Motorola India and Philips India (Versuni, Preethi)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
On the Dubai Marathon's Official Sponsors wall for the 2027 race; the logos carry no alt text, so the brand is read off the image filename.
Sleeve sponsor · Team · 2018
Sleeve sponsor of Puneri Paltan, 2018.
Sleeve sponsor · Team · 2018
Sleeve sponsor of Bengaluru Bulls, 2018.
Sleeve sponsor · Team · 2018
Sleeve sponsor of Haryana Steelers, 2018.
Sleeve sponsor · Team · 2018
Sleeve sponsor of Telugu Titans, 2018.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of FC Goa, 2018–2019.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Xiaomi is listed among TechBar's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Xiaomi is listed among Trakin Tech's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Xiaomi India is on Geekyranjit's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 17 Oct 2025
A nostalgia-driven Diwali film crossing over with MTV Roadies, bringing back Raghu Ram, Rajiv Lakshman and viral former contestant Devarshi to dramatise the long-running debate over how to pronounce the Xiaomi brand name.
Talent: Raghu Ram, Rajiv Lakshman, Devarshi.
Festive · 8 Oct 2025
A Diwali campaign conceptualised by Wit & Chai that embraces the chaos of festive shopping through humour-driven short films rather than traditional festive tropes, executed across OTT, social and broadcast.
Agency: Wit & Chai.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Xiaomi is on Jordi Koalitic's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Xiaomi is on CNET's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Xiaomi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Wit & Chai | 1 campaign | 8 Oct 2025 |
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Xiaomi | 7 | 0 | 2 | Kabaddi, hockey, tennis and more | 2027 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Xiaomi doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Xiaomi sponsor?
Xiaomi has 7 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then running and fitness, including Dubai Marathon, U Mumba, Puneri Paltan. The latest is dated 2027.
Which agency works on Xiaomi's campaigns?
Credited on Xiaomi campaigns: Wit & Chai (1 campaign, latest 8 Oct 2025).
Know when Xiaomi signs something new
One email when Xiaomi or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at Xiaomi? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.