Shriram Finance
Shriram Finance sponsors 2 properties, mostly kabaddi, hockey, tennis and more, then business, tech and industry, and has 2 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Gold Partner at the event; wording as printed on the official partner page.
Associate · Event · 2025
Listed under "Associate Partners"; afaqs! named Shriram Finance among the four sponsors JioStar added for Season 12.
Associate · Event · 2024
Listed under "Associate Sponsors".
Campaigns
With the agency and talent where the trade press named them.
Purpose · 24 Mar 2023
A Women's Day-linked campaign spotlighting women driving and working across Shriram Finance's commercial-vehicle and rural-finance business, part of a push to widen the company's women customer and workforce base.
Rebrand · 10 Dec 2022
The brand-launch campaign marking the merger of Shriram Transport Finance Company and Shriram City Union Finance into Shriram Finance, built around a rap-based TV anthem directed by Santosh Sivan and framed as serving a billion dreams of customers in semi-urban and rural India.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Shriram Finance | 2 | 0 | 2 | Kabaddi, hockey, tennis and more | 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Shriram Finance doesn't
| Property | Peers on it |
|---|---|
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
| Jashn-e-Rekhta | SBI |
Questions people ask
What does Shriram Finance sponsor?
Shriram Finance has 2 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then business, tech and industry, including Global Fintech Fest, Pro Kabaddi League. The latest is dated 2025.
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