NPCI (RuPay, UPI, BHIM) × Pro Kabaddi League, 2025
- Brand
- NPCI (RuPay, UPI, BHIM) · Payments & fintech
- Property
- Pro Kabaddi League · Mashal Sports
- Tier
- Associate
- Date
- 2025
- Source
- Pro Kabaddi League
Listed under "Associate Partners".
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NPCI (RuPay, UPI, BHIM)'s other deals
Digital/social · 24 Aug 2026
RuPay launched a microdrama IP called Tiny Talkies and opened it with a nine-episode arranged-marriage comedy in which the brand sits inside the story rather than in an ad break. The agency tgthr. Originals made it.
Agency: tgthr..
Ad film · 4 Apr 2026
A campaign for the BHIM payments app fronted by MS Dhoni, showing him in ordinary payment situations rather than as a cricketer, to sell the app on calm, trust and simplicity. Built by Tilt Brand Solutions for high-frequency running across social and digital.
Agency: Tilt Brand Solutions. Talent: MS Dhoni.
Associate sponsor · League · 2026
Listed as an IPL 2026 premier partner at league level.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Presenting · Event · 2026
Presented by; also carried the cardholder pre-sale window on 15 October 2025.
Presenting · Event · 2026
Listed under "PREMIER PARTNERS" on the IPL sponsor wall.
Banking · Event · 2026
"enhances the festival experience with the introduction of RuPay Amplified Access" — pre-sale window, fan pit and a covered experience zone.
Presenting · Event · 2026
"Sunburn Festival 2026 is presented by Rupay and driven by Hyundai."
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