Shriram Finance × Pro Kabaddi League, 2025
- Brand
- Shriram Finance · Banking & finance
- Property
- Pro Kabaddi League · Mashal Sports
- Tier
- Associate
- Date
- 2025
- Source
- Pro Kabaddi Leagueafaqs!
Listed under "Associate Partners"; afaqs! named Shriram Finance among the four sponsors JioStar added for Season 12.
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Shriram Finance's other deals
Partner · Event · 2025
Gold Partner at the event; wording as printed on the official partner page.
Associate · Event · 2024
Listed under "Associate Sponsors".
Purpose · 24 Mar 2023
A Women's Day-linked campaign spotlighting women driving and working across Shriram Finance's commercial-vehicle and rural-finance business, part of a push to widen the company's women customer and workforce base.
Rebrand · 10 Dec 2022
The brand-launch campaign marking the merger of Shriram Transport Finance Company and Shriram City Union Finance into Shriram Finance, built around a rap-based TV anthem directed by Santosh Sivan and framed as serving a billion dreams of customers in semi-urban and rural India.
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