Week of 20 Jul 2026
22 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
15 campaigns
Sponsorship activation · 20 Jul 2026
Built around Niva Bupa's naming as Official Health Insurance Principal Partner of the Glasgow 2026 Commonwealth Games, this campaign paired Olympic medallists Saina Nehwal and Mirabai Chanu with the idea 'Zindagi Ko Claim Kar Le', drawing a parallel between athletes recovering from setbacks and patients recovering from illness or surgery.
Talent: Saina Nehwal, Mirabai Chanu.
Sponsorship activation · 20 Jul 2026
Mankind Pharma's logo appears on the jerseys of three Minerva Academy youth football teams competing in domestic and international tournaments, part of the company's push into sports sponsorship beyond cricket.
Launch · 20 Jul 2026
For its bio-enzyme Anti-Bacterial EXO range and entry into dishwash liquid, Jyothy ran one national message with two faces: Yami Gautam for the north, east and west and Keerthy Suresh for the south, with product demonstration kept ahead of celebrity storytelling on TV, digital and in retail.
Agency: a simple agency. Talent: Yami Gautam, Keerthy Suresh.
Rebrand · 20 Jul 2026
Coca-Cola rolled out a new global visual identity system built around its red-and-white palette, the Dynamic Ribbon, the Arden Square device and Spencerian script, aimed at brand consistency across more than 200 markets; the rollout began across Latin America, Europe, the Middle East and Asia.
Launch · 21 Jul 2026
A national campaign for the bio-enzyme powered Anti-Bacterial EXO range, marking the brand's move into dishwashing liquid alongside a refreshed identity, fronted by Yami Gautam and Keerthy Suresh.
Agency: a simple agency. Talent: Yami Gautam, Keerthy Suresh.
Rebrand · 22 Jul 2026
Anniversary anthem film that walks through the stages of a customer's life via the product range and closes on '13 years. Millions of you. One promise. We got you', retiring the 'We Got You, Girl' line for a gender-neutral promise.
Digital/social · 22 Jul 2026
A short-form micro-drama series starring internet personality Orhan Awatramani (Orry), stitched from viral references such as Haaland fan-edit styling, the New York tower proposal and the Taka La Dentro soundtrack, made for social platforms to reach Gen Z.
Talent: Orhan Awatramani (Orry).
Digital/social · 22 Jul 2026
Global, crowdsourced campaign marking 25 years of the Pulsar brand, inviting riders worldwide to submit their own Pulsar stories as user-generated content.
Purpose · 23 Jul 2026 · Reported value 2 lakh
A city-wide, community-led CPR-preparedness movement from Fortis Hospitals Mumbai aiming to train 2 lakh Mumbaikars so at least one person per household knows CPR, run through partnerships with housing societies, corporates, schools and civic bodies alongside a public perception survey on emergency-response awareness.
Festive · 23 Jul 2026
A Parents' Day digital film celebrating parental sacrifice, tying the emotional message back to the insurer's family-protection products.
Rebrand · 24 Jul 2026
The company's first-ever corporate brand film, tracing its transformation into a diversified FMCG company through everyday moments built around its brands (a morning cup of tea, meals with Tata Salt, coffee breaks), and covering sourcing, manufacturing, brand-building and sustainability across a portfolio of more than 20 brands.
Experiential · 24 Jul 2026
An outdoor activation extending Mia by Tanishq's Big Bling Fest beyond retail stores: three branded promotional cars, described as India's first studded promotional cars, toured Delhi NCR over three days alongside on-ground engagement games.
Agency: Platinum Outdoor.
Other · 24 Jul 2026
Nationwide showroom campaign pitching the sale of unused or broken gold jewellery (from any jeweller) as an alternative to gold loans: transparent valuation, payment by cash or transfer in about 15 minutes, no interest burden.
Digital/social · 24 Jul 2026
Back-to-school digital film by TBWA\Lintas in which Sameera Reddy's daughter Nyra puts her on trial for repetitive breakfasts and grandmother Manjari mediates with the newly packaged spreads; teased with a 'taking her to court' reveal.
Agency: TBWA\Lintas. Talent: Sameera Reddy.
Rebrand · 24 Jul 2026
Berger Paints India unveiled a refreshed brand identity with the 'Rang Bana Rahe' campaign, built on the idea that life's challenges should never take away the colour that defines people, extending the brand's weather-resilience positioning.
Gulf
7 campaigns
Sponsorship activation · 20 Jul 2026
Yalla Group took the title of the women's division of the Saudi Esports Federation's Saudi eLeague, which ran from February to June 2026 with online qualifiers and live finals at SEF Arena in Riyadh. Yalla built an interactive booth at the Championship Festival Finals showing Yalla Ludo, Jalsat and Turbo Match and ran on-site community activities around it.
Integrated campaign · 20 Jul 2026
A long-term brand platform for Qiddiya City built on commissioned research with Toluna and Boston Consulting Group across the GCC, Asia and Europe, arguing that Saudis lead the world in seeing play as a driver of health, creativity and work performance.
Sponsorship activation · 20 Jul 2026
Ooredoo became official telecom sponsor of the What Gravity Tour, the international high jump series founded by its long-standing brand ambassador Mutaz Barshim, carrying the brand from Doha to Heilbronn, Monaco and Banska Bystrica as the tour travels.
Talent: Mutaz Barshim.
Integrated campaign · 20 Jul 2026
A six-month credit-card promotion running July to December 2026, giving cardholders guaranteed Baraka reward points on tiered local and international spend, six cashback draws worth up to BD500 a winner, and a 60,000-point grand prize for the highest overall spender, drawn in January 2027.
Purpose · 22 Jul 2026
The second edition of a summer awareness push the paper runs with Michelin and InsuranceMarket.ae, telling UAE motorists how to prepare for and cut the risks of driving through the hottest and most demanding months of the year.
Sponsorship activation · 22 Jul 2026
A youth football league run under the Aura brand with the Kuwait Football Association since 2025, with televised rounds, a Best Player award after each round and a closing awards ceremony for the U20 players at Burj Alshaya. Alshaya uses it to put the loyalty brand in front of a Kuwaiti sports audience.
Integrated campaign · 23 Jul 2026
DET turned residents into the channel, letting anyone with an Emirates ID nominate up to five visiting friends or relatives and collect more than Dh3,000 of hotel, dining and attraction offers once the visit was verified. It ran to 31 October 2026 with rewards valid to the end of the year.