SonyLIV
SonyLIV sponsors 1 property, mostly business, tech and industry, and has 1 campaign on record. 1 confirmed in 2026.
1 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Partner · Event · 2024
Named among the 50-plus brand partners of Goafest 2024; tier not stated.
Ambassadors
Talent named in SonyLIV's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Amitabh Bachchan | Current | 19 Jul 2025 | 19 Jul 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 19 Jul 2025
The marketing campaign for Kaun Banega Crorepati Season 17, directed by Vikas Bahl (Good Co.), repositioning KBC as a celebration of knowledge-driven confidence ('Akal' earning 'Akad'), fronted by Amitabh Bachchan, running across TV, digital and social ahead of the season's premiere on Sony Entertainment Television and SonyLIV.
Talent: Amitabh Bachchan.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| SonyLIV | 1 | 1 | 1 | Business, tech and industry | 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and SonyLIV doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| Serendipity Arts Festival | The Times of India |
Questions people ask
What does SonyLIV sponsor?
SonyLIV has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Goafest. The latest is dated 2026.
Who are SonyLIV's brand ambassadors in 2026?
Campaigns since April 2025 feature Amitabh Bachchan. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when SonyLIV signs something new
One email when SonyLIV or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
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