Week of 27 Jul 2026
22 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
15 campaigns
Launch · 27 Jul 2026
For the upgraded Stayfree Secure XL with its 'Pad Change Alert' outer barrier, a Shoojit Sircar-directed TVC follows Kiara Advani and friends on a trek without checking their pads, backed by influencers, digital, sampling, wall paintings and on-ground activations.
Agency: McCann India. Talent: Kiara Advani.
Ad film · 27 Jul 2026
Telugu star Naveen Polishetty signed as brand ambassador for a 35-second master film and two 20-second cohort films by Social Panga, built on his thousand-plus auditions before his break: life should not be one long audition, and young borrowers should not have to keep proving themselves to get credit.
Agency: Social Panga. Talent: Naveen Polishetty.
Integrated campaign · 28 Jul 2026
Malabar signed cricketer MS Dhoni as brand ambassador and built its largest integrated consumer campaign around the group's 'Responsible Jeweller' framework, running across television, print, digital, radio, cinema, out-of-home and its own stores in more than 450 outlets worldwide.
Talent: MS Dhoni.
Digital/social · 29 Jul 2026
An AI-generated campaign for SIPZ instant chai sachets, built around a character called WB SIPZ Man drawn from the pack, aimed at students, young professionals and travellers who want a home-tasting cup away from home.
Regional · 29 Jul 2026
A Chennai-focused campaign built around a familiar Tamil dining ritual, fronted by actors Saranya Ponvannan and Sruthi Hariharan to celebrate Tamil dining traditions and localise the brand for the market.
Talent: Saranya Ponvannan, Sruthi Hariharan.
Ad film · 30 Jul 2026
Films for the Swaadesi Biskut atta range in which conversations pause until the biscuits are served, planting 'Chai, Gupshup aur Biskut' as the brand's ritual under the line 'Desi at heart. Better by design'.
Agency: Theblurr.
Purpose · 30 Jul 2026
Cipla Health's annual World ORS Day campaign for its Prolyte ORS brand, urging shoppers to check for the WHO-recommended mark before buying an oral rehydration solution. It combined a hospital-led awareness drive with MGM Group of Hospitals, nutritionist and fitness-creator content, healthcare-professional outreach, consumer sampling, and transit/outdoor visibility.
Experiential · 30 Jul 2026
KFC partnered with community platform PlayAce to host ten curated house parties across three Indian metro cities, introducing the Double Chicken Dynamite Burger to Gen Z through peer gatherings rather than conventional paid advertising.
Digital/social · 31 Jul 2026
Swiggy's private snacks label Noice built a wordplay campaign on the similarity between 'Noice' and 'noise', releasing two digital films (including one about a technician investigating a mysterious noise behind an apartment wall) to promote its snacks, spreads, beverages and pantry range on Instamart.
Digital/social · 31 Jul 2026
A campaign built around the idea of unexpected rewards for ICICI Bank customers.
Rebrand · 1 Aug 2026
A corporate brand campaign repositioning Prestige Group's philosophy from constructing buildings to creating spaces, communities and experiences, built around the company's longstanding Falcon symbol rendered in a biophilic illustration style, with five thematic lines ("Building the Nation," "Building Cities," "Building Communities," "Building Ecosystems," "Building Livelihoods," each closing "Rise With Us").
Integrated campaign · 1 Aug 2026
A refreshed brand platform for McCafe timed to its 200th outlet in North and East India, with Tara Sutaria signed as the face of the brand and built around everyday coffee moments for young drinkers. It launched alongside a summer beverage range including Strawberry Matcha and Salted Caramel Latte. Conceptualised by BBDO India.
Agency: BBDO India. Talent: Tara Sutaria.
Digital/social · 1 Aug 2026
A digital campaign for LG's AI DD 2.0 washing machines under the line 'Now Anyone Can Wash', aimed at simplifying laundry through AI-assisted wash cycles.
Launch · 1 Aug 2026
A campaign for Kapiva Shilajit Gold Resin featuring Tiger Shroff alongside a doctor repositions Shilajit from its traditional sexual-health association to a clinically validated natural bodybuilding supplement, backed by a public clinical study on strength and testosterone gains.
Talent: Tiger Shroff.
Festive · 1 Aug 2026
A back-to-school brand film timed to the new academic year traces a child's formative years through the everyday rituals of preparation -- covering textbooks, packing bags, sharpening pencils -- that shape their future.
Agency: Havas Creative.
Gulf
7 campaigns
Influencer · 27 Jul 2026
Twenty micro and nano creators spent 48 hours inside talabat's Dubai headquarters learning the delivery, customer care and cloud-kitchen operations, then published their own TikTok and Instagram content with no campaign brief. Judging weighted brand fit and storytelling at 80 per cent against 20 per cent for reach.
Sponsorship activation · 27 Jul 2026
Participation in Visit Qatar's Hala Summer Shopping Festival, with the mall listed first among participating destinations and hosting one of the four weekly August raffle draws built on the QAR 200 stamped-receipt mechanic.
Sponsorship activation · 27 Jul 2026
Participation in Visit Qatar's summer shopping festival, with a QAR 200 stamped-receipt raffle mechanic across participating malls and one of the four August raffle draws hosted at Mall of Qatar, prizes including five cars.
Sponsorship activation · 27 Jul 2026
The mall took part in Visit Qatar's Hala Summer Shopping Festival, one of eleven listed retail destinations running the festival's QAR 200 stamped-receipt raffle mechanic and discount programme through to the end of September.
Launch · 29 Jul 2026
ADNOC Distribution opened its own retail media network, selling advertisers the station forecourt screens, the Oasis stores and the ADNOC Rewards app against first-party data from 2.7 million members and 700,000 daily customers. Built with Publicis, Pyxis, LiveRamp and Network International.
Integrated campaign · 30 Jul 2026
A one-year ambassador deal with the Indian international cricketer covering advertising, digital content, public appearances and customer engagement, aimed at cricket-following expatriate remittance customers in the UAE and the wider region.
Talent: Sanju Samson.
Sponsorship activation · 2 Aug 2026 · Reported value AED 5,000
A seven-week electronics promotion built around the 2026 World Cup, running from 21 May to 15 July. Five winners a week across Dubai, Sharjah and Ajman took AED 5,000 each, and a grand draw in late July gave five more AED 25,000 each, AED 300,000 in all.