Joyalukkas
Joyalukkas has 8 campaigns on record and no confirmed sponsorships yet.
8 of 8 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Joyalukkas's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Samantha Ruth Prabhu | Current | 7 Oct 2025 | 10 Oct 2025 |
Campaigns
With the agency and talent where the trade press named them.
Other · 24 Jul 2026
Nationwide showroom campaign pitching the sale of unused or broken gold jewellery (from any jeweller) as an alternative to gold loans: transparent valuation, payment by cash or transfer in about 15 minutes, no interest burden.
Festive · 17 Dec 2025 · Reported value Rs 250
Year-end festive and wedding-season offer campaign across all Indian showrooms from 12 December 2025 to 4 January 2026: an extra Rs 250 per gram on old-gold exchange and a flat 25% off the value of diamonds and uncut diamonds.
Integrated campaign · 10 Oct 2025
Joyalukkas signed the actor Samantha Ruth Prabhu as a global brand ambassador and announced an integrated campaign built around her for international markets, sitting alongside its existing ambassador Kajol. Chairman Joy Alukkas framed the signing around the brand's three decades of craftsmanship and its appeal to the modern woman.
Talent: Samantha Ruth Prabhu.
Other · 7 Oct 2025
Joyalukkas signed actor Samantha Ruth Prabhu as a brand ambassador, to be rolled out through an integrated campaign across its markets. She joins Kajol as the second face of the brand.
Talent: Samantha Ruth Prabhu.
Festive · 25 Apr 2025
An Akshaya Tritiya offer campaign running 19 April to 1 May 2025, built on free 24k gold bars above set purchase values, a free gold coin on a single peak day, a 10 percent advance pre-book that locked the gold rate, and zero deduction on old-gold exchange.
Show 3 more
Festive · 12 Sep 2024
Onam film made entirely with AI tools, moving from Kerala paddy fields through the pookalam, folk art forms and the Thiruvathira dance; released on YouTube and past two lakh views within a day. Creative agency Sutra, lyrics by Sanish T B.
Agency: Sutra.
Experiential · 2 Feb 2024
On 15 January more than 500 Chennai customer households received a custom-printed Dinamalar with their own names in Pongal greetings on the front page, delivered with fresh sweet Pongal by 48 delivery staff inside a two-hour window. Devised by media agency Havas Media Network India.
Festive · 23 Aug 2023
Sixty-second Onam film set in and around a traditional Kerala home, pairing scenes of family togetherness with the brand's traditional jewellery collection.
Agencies
Credited on Joyalukkas's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Sutra | 1 campaign | 12 Sep 2024 |
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Joyalukkas | 0 | 1 | 8 | – | 24 Jul 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Joyalukkas doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
Who are Joyalukkas's brand ambassadors in 2026?
Campaigns since April 2025 feature Samantha Ruth Prabhu. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Joyalukkas's campaigns?
Credited on Joyalukkas campaigns: Sutra (1 campaign, latest 12 Sep 2024).
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