Cello
Cello sponsors 2 properties, mostly football, then kabaddi, hockey, tennis and more. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
See how Cello compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Listed under "Official Sponsors".
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Inter Kashi, 2023–2024.
Sleeve sponsor · Team · 2023
Sleeve sponsor of Inter Kashi, 2023–2025.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 31 Aug 2026
Cello is promoted with a listener offer link (descript.cello.so) in the show notes of 2 episodes between 2026-08-31 and 2026-09-07, most recently 'How Much Does A Podcast With 1,000 Listeners Make? (The Real Number)'.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cello | 2 | 1 | 0 | Football | 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Cello doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Cello sponsor?
Cello has 2 confirmed sponsorship properties on record, mostly in football, then kabaddi, hockey, tennis and more, including Prime Volleyball League, Inter Kashi. The latest is dated 2026.
Know when Cello signs something new
One email when Cello or a home & building rival signs a sponsorship, an ambassador or a campaign.
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