American Tourister
American Tourister has 5 campaigns on record and no confirmed sponsorships yet.
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Ambassadors
Talent named in American Tourister's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ananya Panday | Current | 16 Dec 2023 | 22 Apr 2025 |
| Siddhant Chaturvedi | Current | 22 Apr 2025 | 22 Apr 2025 |
| Tiger Shroff | Past | 27 Mar 2025 | 27 Mar 2025 |
| Tamannaah Bhatia | Past | 27 Mar 2025 | 27 Mar 2025 |
| Milind Soman | Past | 21 Feb 2024 | 21 Feb 2024 |
| Sania Mirza | Past | 21 Feb 2024 | 21 Feb 2024 |
| Virat Kohli | Past | 9 May 2023 | 9 May 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 22 Apr 2025
A music-video campaign by Famous Innovations with Sony Music that repositions American Tourister around inclusive travel. Ananya Panday and Siddhant Chaturvedi star; Chaturvedi and Jonita Gandhi sing the anthem composed by Vayu; Shashanka Chaturvedi directed. Launched on Sony Music India's YouTube, then TV, outdoor and digital.
Agency: Famous Innovations. Talent: Ananya Panday, Siddhant Chaturvedi, Jonita Gandhi.
Ad film · 27 Mar 2025
Kamiliant's first TVCs, by Lowe Lintas: on a speeding train Tamannaah Bhatia tosses Tiger Shroff a bag with a bomb in it, the blast throws it through the window and it lands without a scratch; a second spot spoofs period films. Ran on TV, digital, outdoor and social around the IPL.
Agency: Lowe Lintas. Talent: Tamannaah Bhatia, Tiger Shroff.
Integrated campaign · 21 Feb 2024
A six-part video series by Lowe Lintas India in which people known for resilience put Samsonite bags through abuse: Ghazal Alagh crushes a Cubelite, chef Garima Arora cracks nuts on an EVOA and uses it as a chopping board, with Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal in other films. Ran on digital, outdoor and social from 2023 into 2024.
Agency: Lowe Lintas. Talent: Ghazal Alagh, Garima Arora, Karun Chandhok, Milind Soman, Sania Mirza, Vidyut Jammwal.
Digital/social · 16 Dec 2023
A CGI film by Makani Creatives for the roll-shaped Rollio bags, in which Ananya Panday steps into a surreal world built around the bag's silhouette; the #OwnTheRoll launch rode the CGI-and-metaverse trend.
Agency: Makani Creatives. Talent: Ananya Panday.
Ad film · 9 May 2023
A TVC by Famous Innovations in which Virat Kohli plunges into freezing water, bungee-jumps off a bridge, plays an alpine horn and wears a kilt, urging travellers past their comfort zones. Amplified across digital, TV, outdoor and social.
Agency: Famous Innovations. Talent: Virat Kohli.
Agencies
Credited on American Tourister's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Famous Innovations | 2 campaigns | 22 Apr 2025 |
| Lowe Lintas | 2 campaigns | 27 Mar 2025 |
| Makani Creatives | 1 campaign | 16 Dec 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Questions people ask
Who are American Tourister's brand ambassadors in 2026?
Campaigns since April 2025 feature Ananya Panday, Siddhant Chaturvedi. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on American Tourister's campaigns?
Credited on American Tourister campaigns: Famous Innovations (2 campaigns, latest 22 Apr 2025); Lowe Lintas (2 campaigns, latest 27 Mar 2025); Makani Creatives (1 campaign, latest 16 Dec 2023).
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