Week of 13 Jul 2026
18 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
14 campaigns
Other · 13 Jul 2026
A limited-time Football Meals promotion with Coca-Cola India across West and South restaurants, each meal carrying a McDonald's x Coca-Cola football collectible, extending the 'Let's Family at McD' platform to group match-viewing occasions.
Launch · 13 Jul 2026
Monsoon-season collection campaign that draws on the place of Sawan in Indian poetry, painting and song (beauty, longing, feminine grace) to present rain-season ethnic wear.
Purpose · 13 Jul 2026
A cyber-fraud awareness campaign fronted by filmmaker Rohit Shetty, run with Hindustan Times as a media partner and framed by the bank as a CSR initiative that carries its own creative campaign rather than a plain donation.
Talent: Rohit Shetty.
Ad film · 14 Jul 2026
A Destini campaign built around a father-daughter bond, told through a child's imagination, celebrating everyday family moments around the scooter.
Ad film · 15 Jul 2026
A camping-trip film in which Sachin Tendulkar cooks outdoors, cycles and sings through the EDGE GO portable power station's built-in speaker and wireless mics while friends charge phones, drones and laptops off it. It pitches the EDGE Portable Power Series as power beyond the home rather than backup.
Talent: Sachin Tendulkar.
Regional · 16 Jul 2026
EaseMyTrip signed an MoU with the Government of Jharkhand's tourism department to run content-led digital campaigns for the state, including a solo traveller/influencer video series covering Baidyanath Dham, waterfalls, eco-tourism and tribal culture, plus banners and mobile promotions distributed through EaseMyTrip's platform and its EasyDarshan spiritual-travel vertical.
Integrated campaign · 16 Jul 2026
A national brand campaign with new ambassador Kriti Sanon, by McCann India, that treats the bathroom as the one space to pause and reset; the film by Arun Gopalan runs across TV, OTT, digital, cinema, print, airports, outdoor and social.
Agency: McCann India. Talent: Kriti Sanon.
Digital/social · 17 Jul 2026
A topical Instagram reel that dropped a Bengaluru auto driver into the world of the Matt Damon film The Odyssey around its release, with the punchline that however legendary the journey, a Bengaluru auto driver has a fix.
Ad film · 17 Jul 2026
Tenth-anniversary brand film for the Duolingo English Test that follows students from practice tests to test day and results, framing the online test as the route to studying abroad. Fronted in India by marketing director Tara Kapur.
Integrated campaign · 18 Jul 2026
Theblurr's first integrated campaign for the flagship cookie stages a comic rivalry between fruits and nuts and concludes both win; it spans creative, digital, social, media and content.
Agency: Theblurr.
Launch · 18 Jul 2026
A relaunch campaign for Kaun Banega Crorepati Season 18, hosted by Amitabh Bachchan, arguing that applying knowledge matters more than simply recalling facts; launched with three promotional films ahead of the season's August 2026 premiere.
Talent: Amitabh Bachchan.
Launch · 18 Jul 2026
The digital-led launch of Dhariwal Food's staples and ready-to-cook brand Indifeast, anchored by a brand film about food as the setting for everyday care and celebration, with social content and performance media; rolled out first in Hyderabad ahead of a phased national expansion.
Agency: ThinkROI.
Ad film · 18 Jul 2026
Long-format films of 60 and 45 seconds in which guests visiting a newly renovated home never say the compliment out loud, letting a second glance and a lingering pause carry it instead. Built on the observation that Indians are freer with complaints than with praise, and scored to the old song Na Bole Tum, Na Maine Kuch Kaha.
Agency: Dentsu Creative Webchutney.
Launch · 18 Jul 2026
To launch a nine-product Peri-Peri Fest menu, Burger King India made an original musical film that draws on the African and Portuguese roots of peri-peri and the brand's 'dunked' burgers, aimed at Gen Z and backed by influencers, outdoor and restaurant branding.
Agency: Havas Creative India.
Gulf
4 campaigns
Experiential · 14 Jul 2026
Dubai's long-running summer mascot Modesh was paired with the Baby Shark character for the first time, a crossover built to carry the Dubai Summer Surprises season with families and to give the city's own IP a globally recognised partner.
Experiential · 14 Jul 2026
Dubai Festivals and Retail Establishment paired Modesh, the 25-year-old face of Dubai Summer Surprises, with Pinkfong's Baby Shark for the festival's first character crossover. A live stage show with Modesh, Dana and Baby Shark ran daily at Modesh World in Dubai World Trade Centre from 18 to 31 July.
Launch · 15 Jul 2026
CBD launched UP by CBD, a mobile-first bank aimed at micro and small businesses, built around minutes-long onboarding through the Dubai Unified Licence, a zero-balance account and an instant business credit card. It went out with Dubai's Department of Economy and Tourism as ecosystem partner.
Purpose · 15 Jul 2026
A summer-long campaign with Dubai Police aimed at truck drivers and freight operators, running June to August at truck rest areas and on Emirates Road and Sheikh Mohammed bin Zayed Road. It combined field workshops and leaflets with awareness videos made with social-media influencers and messages on Dubai's electronic road signs, and a tyre-check drive with Continental Tires in Ras Al Khor.