Week of 15 Jun 2026
4 sponsorships and 26 campaigns dated this week, confirmed rows only.
India
4 sponsorships
Presenting sponsor · YouTube · 19 Jun 2026
Powered-by sponsor on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Associate sponsor · YouTube · 19 Jun 2026
Protein partner on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Associate sponsor · YouTube · 19 Jun 2026
Quick delivery partner on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Product placement · YouTube · 19 Jun 2026
Showrunner wardrobe on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
21 campaigns
Integrated campaign · 15 Jun 2026
Apollo named composer-singer Anirudh Ravichander as brand ambassador for ProHealth, its AI-powered preventive-health program, and built a national campaign around him to push preventive care to young, working Indians. The film used Gautham Vasudev Menon's observational storytelling style with humour rather than fear-led messaging, and rolled out across press, digital, TV, radio, social, outdoor and cinema.
Talent: Anirudh Ravichander.
Integrated campaign · 15 Jun 2026
A run of short films built on the brand platform 'Jo Auron Ki Khushi Mein Paaye Apni Khushi', each showing a small act of kindness: a schoolgirl welcoming a new boy, a child helping his pregnant mother, a kid feeding a costumed performer. Released in 13 languages and directed by Martin Prakkat with almost no dialogue.
Agency: Thought Blurb Communications.
Ad film · 15 Jun 2026
A new set of films under Parle-G's long-running 'G Maane Genius' platform, exploring themes of kindness and belonging through everyday interactions.
Purpose · 15 Jun 2026
L'Oréal Groupe's global sustainability campaign, its biggest edition yet, spanning 4 divisions, 18 brands and 28 refillable products and timed to World Refill Day; amplified via social media and in-store/online retail partnerships to push refill adoption.
Purpose · 15 Jun 2026
Jaypore's campaign told the stories of Indian women artisans and craftspeople through 'Karigari Ki Kahani,' spotlighting traditional craft techniques as part of the brand's craft-revival positioning.
Ad film · 15 Jun 2026
Chunky Panday attempts a cinematic comeback across action scenes and emotional monologues, and the one thing that never comes back is his dandruff. The film argues that flakes disappearing is not the same as the fungal cause being handled.
Talent: Chunky Panday.
Ad film · 16 Jun 2026
A husband-wife exchange during a routine purifier service visit nudges viewers to check that the technician is fitting a genuine Aquaguard Nanopore Long-Life Filter, citing IIT Madras tests on ordinary filters. Backed by a free filter-check service via a toll-free number.
Agency: TBWA\Lintas.
Sponsorship activation · 17 Jun 2026
Ntorq built a football campaign off its tie-up with the Argentina national team, about the streets and the people that shape a player before anyone notices. It ran as a film with print, on-ground activations, outdoor and fan engagement behind it.
Agency: Dentsu Creative.
Festive · 17 Jun 2026
An annual Father's Day film that honours fathers who give their children the freedom to make their own choices and the confidence to pursue them; SBI Life ran an earlier instalment of the same franchise, spelled '#PapaHaiNa', in June 2025.
Ad film · 17 Jun 2026
A TVC for Goodknight Flash liquid vaporiser built on a consumer insight that over half of parents link children's poor sleep to mosquitoes, dramatising a family's race to clear a nursery of mosquitoes within six minutes before the mother arrives home, backed by the RNF Formula (Renofluthrin).
Agency: Lightbox (in-house).
Ad film · 18 Jun 2026
A campaign attacking the household habit of adding extra spoonfuls or over-boiling to get a stronger cup, arguing that strength comes from blend quality and leaf integrity instead. Extended into slice-of-life films about small gestures mattering more than grand ones.
Ad film · 18 Jun 2026
The India cut of the brand's global platform, using the monsoon as its setting. Rashmika Mandanna moves out of a grey conformist world into a bright one as the rain starts, wearing the Classic Ballet, with creators appearing across sitar performances and city rides. The drop included India-only monsoon Jibbitz charms.
Talent: Rashmika Mandanna, Swayam Siddhi, Kevin Zhingkai, Krithi, Aryan Katoch.
Integrated campaign · 19 Jun 2026
A 37th Foundation Day brand campaign built around a soulful brand anthem sung by Sonu Nigam, positioning LIC Housing Finance as a lifelong companion in customers' homeownership journeys. MD & CEO Tribhuwan Adhikari fronted the launch.
Talent: Sonu Nigam.
Launch · 19 Jun 2026
Launch campaign for the new Castrol Activ Full Synthetic engine-oil range, built around a humorous film of a rider turning stiff and 'zombie-like' as his bike loses smoothness; ran across connected TV, digital platforms, e-commerce and retail touchpoints.
Agency: Ogilvy.
Festive · 19 Jun 2026
A Father's Day film built around the genre of groan-worthy 'dad jokes', using humour to soften the brand's messaging around family financial planning.
Festive · 19 Jun 2026
A Father's Day campaign narrated by Jaaved Jaaferi that moves through relatable Indian father archetypes, from the disciplinarian to the bargain hunter, encouraging shoppers to pick gifts that match their own father's personality.
Agency: 22feet. Talent: Jaaved Jaaferi.
Digital/social · 20 Jun 2026
A nationwide vote with chef Ranveer Brar to crown India's favourite biryani style, with food creators, restaurants and city communities campaigning for Hyderabadi, Awadhi, Kolkata, Bombay and other versions on a live leaderboard. Built to launch OneChef by Philips, an all-in-one cooking appliance.
Talent: Ranveer Brar.
Digital/social · 20 Jun 2026
A satirical digital film with comedian Biswa Kalyan Rath playing a founder who builds a food-delivery app with vague AI prompts and gets absurd results, arguing that 'vibe coding' is no substitute for understanding; made by Emplace HQ, it drew 450,000-plus views in 24 hours.
Agency: Emplace HQ. Talent: Biswa Kalyan Rath.
Regional · 20 Jun 2026
A Tamil Nadu-targeted digital campaign for Farmley's Makha Shaka roasted-makhana brand, pairing a reworked Ilaiyaraaja track with a parkour-driven chase film produced by Mind Your Language!, released across YouTube, Meta and Google Ads plus regional TV channels including STAR Vijay and Sun Music.
Agency: Mind Your Language!.
Digital/social · 20 Jun 2026
An AI-led photo campaign made with agency Colloquial that put fathers in focus for Father's Day.
Agency: Colloquial.
Influencer · 21 Jun 2026
A creator campaign on Instagram reels: comedian Gaurav Kapoor fronts Hindware with crowd-work about household upgrades, while finance creator Sarthak Ahuja fronts the premium brand Queo with value-and-design storytelling.
Talent: Gaurav Kapoor, Sarthak Ahuja.
Gulf
5 campaigns
Launch · 17 Jun 2026 · Reported value AED 199
A UAE-only paid upgrade to the Aura loyalty programme, sold through the Aura app for a one-time AED 199 fee during a three-week sign-up window, giving 30 per cent off full-price items at more than 30 Alshaya brands including Starbucks, H&M, Shake Shack and Ulta Beauty, with double points at Primark.
Purpose · 18 Jun 2026 · Reported value AED 22 million
Dubai Holding's Ramadan giving platform, run during the Season of Wulfa, turned more than 500,000 surplus inventory items from its hotels, malls and developments into gifts worth over AED 22 million for blue-collar workers, People of Determination, orphans, students, taxi drivers and low-income families. Donations from over 65 partners diverted more than 125 tonnes from landfill.
Integrated campaign · 19 Jun 2026
A joint push by TOD by beIN and the delivery app talabat around the 2026 World Cup, bundling TOD subscriptions into talabat across MENA. Demand sold the offer out in five days in the key markets and the two companies added more subscriptions to keep it running.
Integrated campaign · 20 Jun 2026
A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.
Other · 21 Jun 2026
A limited-time promotion on the QIB Qatar Airways co-branded Visa cards, offering new cardholders up to 30,000 bonus Avios in the Qatar Airways Privilege Club. Run jointly by the bank and the airline's loyalty programme and pushed through the bank's own channels.