OneChef Biryani Premier League
A nationwide vote with chef Ranveer Brar to crown India's favourite biryani style, with food creators, restaurants and city communities campaigning for Hyderabadi, Awadhi, Kolkata, Bombay and other versions on a live leaderboard. Built to launch OneChef by Philips, an all-in-one cooking appliance.
| Brand | Philips India (Versuni, Preethi) |
|---|---|
| Agency | Not named |
| Talent | Ranveer Brar |
| Channels | digital, social |
| Source | Storyboard18 |
More from Philips India (Versuni, Preethi)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Trimmers Ka BaapIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Is Boiling Baby Bottle Enough for Germ Protection?Integrated campaign · 31 Mar 2026 | Integrated campaign | – | 31 Mar 2026 |
| #FansReimaginedDigital/social · 24 Jan 2026 | Digital/social | Hashtag Orange | 24 Jan 2026 |
| Light Up Every DayFestive · 3 Oct 2025 | Festive | – | 3 Oct 2025 |
| Preethi Zodiac - World's Most Powerful Mixer GrinderExperiential · 9 Jul 2025 | Experiential | Ampersand Communications | 9 Jul 2025 |
| 19-20 ka nahi, 125 ka farak haiLaunch · 10 May 2025 | Launch | – | 10 May 2025 |
| KBC 25th anniversary hot-seat contest11 Feb 2025 | – | – | 11 Feb 2025 |
| Hum Raaton Mein Sooraj Ugaate HainFestive · 19 Oct 2024 | Festive | Hashtag Orange | 19 Oct 2024 |