Week of 22 Jun 2026
14 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
11 campaigns
Experiential · 22 Jun 2026
ixigo gave away free metro tickets to app users, first in Delhi in June 2026 (positioned around beating the summer heat and cutting fuel use) and again in Mumbai in July 2026 timed to the monsoon commute, as a goodwill and app-usage driver.
Purpose · 22 Jun 2026
Nationwide dengue-awareness drive built by media agency OMD India with the India Today Group: doctor-led explainers, short educational content, influencer tie-ins, podcasts and special programming across Aaj Tak, India Today TV, Good News Today, The Lallantop and digital, opened with an expert panel.
Purpose · 23 Jun 2026
A pharma-category campaign for Tata 1mg encouraging patients to ask questions about the medicines prescribed to them, created by agency Humour Me, which won a Bronze Lion in the Pharma category at Cannes Lions 2026.
Agency: Humour Me.
Purpose · 23 Jun 2026
Confectionery brand Alpenliebe partnered with Swiggy on the 'Sweetest City Challenge', a cause campaign across more than 20 cities urging customers to greet and thank delivery partners, built on survey findings that a quarter of deliveries end without any acknowledgement.
Integrated campaign · 23 Jun 2026
To launch the Go-Low ice cream range, limited-edition Hindustan Times copies in Delhi, Noida and Gurgaon carried a mirror embedded in the advertisement so a reader saw their own 'guilt-free smile'. Conceptualised by HT Impact Lab and extended into creator reels on Instagram.
Ad film · 24 Jun 2026
Louis Philippe's brand film built around the idea of generational continuity in menswear, using a father-and-son thread to connect the brand's heritage positioning to a contemporary audience.
Regional · 25 Jun 2026
Spinny extended its 'God Promise' campaign with Sachin Tendulkar into Karnataka, continuing the trust-led positioning around fair and simple car selling in a new regional market.
Talent: Sachin Tendulkar.
Digital/social · 26 Jun 2026
A two-film digital campaign for the Airdopes ProClip open-ear earbuds featuring actor Sonam Bajwa and creator Ambrish Verma, addressing consumer concerns about fit, privacy and ambient awareness in open-ear audio.
Talent: Sonam Bajwa, Ambrish Verma.
Experiential · 27 Jun 2026
An on-ground activation in Janakpuri, Delhi for Info Edge's blue-collar hiring app. Passers-by were asked to lift a heavy backpack covered in stickers reading 'No Callback', 'Fake Consultant', 'Referral Please' and 'Low Salary', turning the weight of a job hunt into something people could feel.
Digital/social · 27 Jun 2026
Three digital films (a trader, an investor and a wealth builder) built on the Indian habit of double-checking big money decisions, selling expert-assisted ITR filing as returns get more complex with F&O, equity and ESOP income.
Digital/social · 27 Jun 2026
A film that picks up Yuvraj Singh's viral Sharam Karo reel and has Abhishek Sharma and Naman Dhir take him to Goa on an unplanned trip booked through the platform, ending in gully cricket with the house staff. It was positioned as an extension of the Stay Your Way platform.
Talent: Yuvraj Singh, Abhishek Sharma, Naman Dhir.
Gulf
3 campaigns
Rebrand · 23 Jun 2026
FutureBrand built the airline's whole identity end to end: positioning, visual identity, tone of voice and lexicon, plus loyalty and cargo sub-brands, co-branding architecture and airport collateral. It also has a sonic identity and a scent, the sound made with Sonicbrand and recorded at Abbey Road, and FutureBrand onboarded the other agencies that execute it.
Agency: FutureBrand.
Purpose · 27 Jun 2026
An Olympic Day community walk and jog held inside the mall with Education Above All Foundation, tied to the International Olympic Committee's global Let's Move campaign. Participants including Team Qatar athletes completed five laps of the mall, about five kilometres.
Rebrand · 27 Jun 2026
Nesma Airlines began the switch to a new brand identity, flyplus, running the identity change in parallel with a fleet renewal that added an Airbus A321. The carrier positioned the new name around growth in European and Asian markets and inbound tourism to Egypt.