SBI Life

Festive · 17 Jun 2026

An annual Father's Day film that honours fathers who give their children the freedom to make their own choices and the confidence to pursue them; SBI Life ran an earlier instalment of the same franchise, spelled '#PapaHaiNa', in June 2025.

Ad film · 11 May 2026

SBI Life's Mother's Day film turns on an exchange between two mothers: a young woman returning to work after maternity leave cannot put her hesitation into words, and her own mother reads it anyway and tells her that choosing her own path takes nothing away from her family. It extends the brand line Apne Liye. Apno Ke Liye.

Ad film · 21 Jan 2026

SBI Life cast Rishabh Pant and Ravindra Jadeja as two sides of an argument every buyer already has in their head, one pushing instinct and ambition, the other preparedness. Two films follow a woman taking up wrestling and a man moving into women's rights law, with insurance framed as the thing that lets the choice happen. Television and connected TV carried the campaign, backed by OTT, cinema and outdoor.

Talent: Rishabh Pant, Ravindra Jadeja.

Purpose · 29 Oct 2025

A breast-health awareness initiative that set a Guinness World Records title and partnered with the BCCI to bring breast-cancer screening conversations into mainstream living rooms across India, with stops including Kanker, Chhattisgarh and Vizag.

Integrated campaign · 2 Feb 2023

An integrated campaign built on what SBI Life called responsible ambition, the idea that people now chase their own goals without setting down family duties. The lead TVC is told from a daughter's point of view and follows her father, Rishabh, quitting his job to start his own venture.