Father Figures
A Father's Day campaign narrated by Jaaved Jaaferi that moves through relatable Indian father archetypes, from the disciplinarian to the bargain hunter, encouraging shoppers to pick gifts that match their own father's personality.
| Brand | Ajio |
|---|---|
| Agency | 22feet |
| Talent | Jaaved Jaaferi |
| Channels | digital, social |
| Source | afaqs! |
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