Wagh Bakri
Wagh Bakri has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 29 Jul 2026
An AI-generated campaign for SIPZ instant chai sachets, built around a character called WB SIPZ Man drawn from the pack, aimed at students, young professionals and travellers who want a home-tasting cup away from home.
Ad film · 18 Jun 2026
A campaign attacking the household habit of adding extra spoonfuls or over-boiling to get a stronger cup, arguing that strength comes from blend quality and leaf integrity instead. Extended into slice-of-life films about small gestures mattering more than grand ones.
Digital/social · 9 Aug 2025
A co-branded monsoon campaign with McCain Foods India pairing Wagh Bakri Masala Chai with McCain's frozen snacks, run digital-first through brand banter and influencer content, targeted at Delhi, Mumbai, Ahmedabad and Lucknow.
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Wagh Bakri | 0 | 2 | 3 | – | 29 Jul 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Wagh Bakri doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
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