Week of 8 Jun 2026
13 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
11 campaigns
Sponsorship activation · 8 Jun 2026
A condom brand co-launched with alcobev brand BroCode, tagline 'Have Fun. Not Kids', positioned at the intersection of nightlife and intimacy with a digital-first social campaign extended into retail on-ground activations.
Purpose · 9 Jun 2026
A women-centric investment awareness campaign that also drew attention to drought-hit villages, encouraging more women to take charge of their finances.
Ad film · 10 Jun 2026
An ad film for MuscleBlaze's Biozyme range featuring entrepreneur and Shark Tank India judge Ashneer Grover, framing gut health around the idea of trusting your 'gut feeling'.
Talent: Ashneer Grover.
Launch · 10 Jun 2026
A launch campaign for the Flying Flea C6, Royal Enfield's electric motorcycle sub-brand, introducing the model to the Indian market.
Ad film · 11 Jun 2026
District by Zomato launched Splitpay, a bill-splitting feature on its dining app, with a comic ad film built around a restaurant bill-dispute brawl between actors Boman Irani and Anupam Kher.
Talent: Boman Irani, Anupam Kher.
Sports · 12 Jun 2026
A nationwide campaign with Unite8 Sports ahead of the FIFA World Cup 2026, built around a brand film from creative agency Talented (with mktgstack, produced by First December Films, directed by Atul Kattukara) showing football fever spreading through Indian homes, workplaces and streets, backed by a digital rollout across Connected TV, sports apps and food-delivery placements.
Agency: Talented.
Festive · 12 Jun 2026
A campaign extending Hyundai's ICC cricket marketing to the women's game, fronted by India cricketers Smriti Mandhana and Jemimah Rodrigues ahead of the ICC Women's T20 World Cup 2026.
Talent: Smriti Mandhana, Jemimah Rodrigues.
Ad film · 13 Jun 2026
A Tanishq Natural Diamonds film directed by Shoojit Sircar, bringing together Sushmita Sen, Radhika Apte and Ananya Panday on screen together for the first time in an observational, backstage story about contemporary female friendship, with a diamond necklace passed between the three as its central image.
Talent: Sushmita Sen, Radhika Apte, Ananya Panday.
Purpose · 13 Jun 2026
A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.
Agency: Ogilvy.
Sponsorship activation · 13 Jun 2026
Built on Hisense's official FIFA World Cup 2026 sponsorship: a '3 AM Club' social contest on Meta platforms with FIFA merchandise for late-night fans, radio-led fan activations with Radio Mirchi and Radio Mango in Kolkata, Guwahati and Kerala, bus-shelter and hoarding OOH in metros and Kerala, in-store viewing demos, and cashback and free-TV offers across Hisense and Toshiba televisions.
Sponsorship activation · 13 Jun 2026
For the FIFA World Cup 2026 and 40 years of the FIFA partnership, Budweiser 0.0 unveiled an interactive Lionel Messi mural in Mumbai that came alive to fans' cheers, opened a memorabilia experience and ran match screenings across key cities; Bhaichung Bhutia, Ahan Shetty and Ibrahim Ali Khan attended the launch.
Gulf
2 campaigns
Integrated campaign · 9 Jun 2026
A June shop-and-win e-raffle across Landmark's Qatar stores. Spending QR250 or more at Centrepoint, Babyshop, Splash, Shoemart, Lifestyle, Max, Home Centre, Home Box, Shoexpress, Pablosky or Emax earned an entry to win a million Shukran loyalty points, with the draw on 5 July.
Digital/social · 10 Jun 2026
A joint push with Google that sent Google Maps Local Guides out to build curated lists of lesser-known Dubai restaurants and cafes, then opened public voting on them from 22 June to 6 July. It sits under DET's 'From Dubai, For Dubai' platform and was launched at a Breakfast Club event at the Etihad Museum.