ProHealth national campaign with Anirudh Ravichander
Apollo named composer-singer Anirudh Ravichander as brand ambassador for ProHealth, its AI-powered preventive-health program, and built a national campaign around him to push preventive care to young, working Indians. The film used Gautham Vasudev Menon's observational storytelling style with humour rather than fear-led messaging, and rolled out across press, digital, TV, radio, social, outdoor and cinema.
