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LIC Housing Finance

Banking & financeIndia

LIC Housing Finance has 2 campaigns on record and no confirmed sponsorships yet.

1Confirmed in 2026
2Campaigns
19 Jun 2026Latest deal

2 of 2 rows confirmed on their sourceHow we check

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Campaigns

With the agency and talent where the trade press named them.

Har Ghar Ka Humsafar

Integrated campaign · 19 Jun 2026

A 37th Foundation Day brand campaign built around a soulful brand anthem sung by Sonu Nigam, positioning LIC Housing Finance as a lifelong companion in customers' homeownership journeys. MD & CEO Tribhuwan Adhikari fronted the launch.

Talent: Sonu Nigam.

Source: MediaBriefSource: MediaNews4U
36th anniversary 'home is where the heart loan is' campaign

Other · 19 Jun 2025

A brand film marking LIC Housing Finance's 36th anniversary, framing the emotional bond between Indian families and their homes around the idea that a home loan is part of that emotional journey.

Source: Indian Television Dot Com

Against banking & finance peers

Confirmed deals only. The full banking & finance leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
LIC Housing Finance012–19 Jun 2026
IDFC FIRST Bank953Running and fitness2026
SBI8813Business, tech and industry17 Jun 2026
Kotak Mahindra Bank7112Kabaddi, hockey, tennis and more7 Jul 2026
HSBC India922Music2026

Where peers sponsor and LIC Housing Finance doesn't

PropertyPeers on it
Global Fintech FestSBI, HSBC India
AntaragniIDFC FIRST Bank, SBI
International Film Festival of India (IFFI), GoaSBI
Jaipur Pink PanthersIDFC FIRST Bank
Punjab KingsKotak Mahindra Bank
Bengaluru BullsKotak Mahindra Bank
Dubai Rugby SevensHSBC India
Kaun Banega Crorepati season 17SBI