Itti Si Wagh Bakri, Itti Kadak Swaad-bhari
A campaign attacking the household habit of adding extra spoonfuls or over-boiling to get a stronger cup, arguing that strength comes from blend quality and leaf integrity instead. Extended into slice-of-life films about small gestures mattering more than grand ones.
| Brand | Wagh Bakri |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital |
| Source | MediaNews4U |
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