Week of 16 Feb 2026
22 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
21 campaigns
Integrated campaign · 16 Feb 2026
A brand campaign onboarding actor Ahaan Panday as Tira's first male brand ambassador (alongside Kareena Kapoor Khan and Suhana Khan), reframing beauty as personal and everyday rather than transformational; rolled out across TV, digital, social, in-store experiences and brand films.
Talent: Ahaan Panday, Kareena Kapoor Khan, Suhana Khan.
Rebrand · 16 Feb 2026
Tata Communications relaunched its global corporate identity and positioning as 'Together, limitless,' paired with its first-ever television and digital brand campaign created by McCann, built around bringing clarity to a 'busy, noisy, crowded' enterprise technology landscape.
Agency: McCann.
Rebrand · 16 Feb 2026
Rapido unveiled a new brand identity and logo as it repositioned from a bike-taxi app to a multi-modal mobility platform spanning bikes, autos, cabs, parcels and food delivery.
Ad film · 16 Feb 2026
A futuristic robotic-love-story film for the Glamour X, made with FCB Interface, pitching the new model as an object of instant, sci-fi-tinged infatuation.
Agency: FCB Interface.
Integrated campaign · 17 Feb 2026
The 2026 edition of the Great Indian Restaurant Festival, running two months from 15 February across 40,000 restaurants in more than 60 cities. Bhuvan Bam fronted it and brought the BB Ki Vines characters Babloo, Babli and Sameer into the films, each playing a different kind of bill-conscious diner.
Talent: Bhuvan Bam.
Sports · 17 Feb 2026
Krafton India made Yashasvi Jaiswal the face of Real Cricket and wrote him into the game itself, playable across Quick Match, Test Match and RC Pass modes and selectable in the Rajasthan Royals side. The launch film ran on Real Cricket's Instagram and YouTube channels as the title pushed from a homegrown franchise towards a mainstream cricket platform.
Talent: Yashasvi Jaiswal.
Integrated campaign · 17 Feb 2026
New brand positioning fronted by Smriti Mandhana, likening a cricketer's pre-match preparation to financial readiness across life stages such as retirement, children's education and long-term savings, set against India's 91% life protection gap. Runs on TV, YouTube, Meta, OTT, Google Display and outdoor sites.
Talent: Smriti Mandhana.
Sports · 17 Feb 2026
A campaign film for Pizza Hut's new oval-shaped Crafted Flatzz pizza featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana, timed to the ICC T20 World Cup and IPL season and built around on-field team banter.
Talent: Shivam Dube, Varun Chakravarthy, Harshit Rana.
Rebrand · 17 Feb 2026
Lay's brought its biggest global brand refresh to India, updating its packaging and identity to highlight quality ingredients as part of a worldwide repositioning of the chips brand.
Sports · 17 Feb 2026
Kia India ran a fan-engagement activation tied to Kia's global FIFA World Cup 2026 partnership, framed around bringing fans' World Cup dreams closer.
Integrated campaign · 18 Feb 2026 · Reported value rs24
Cars24 fronted its India CEO Himanshu Ratnoo in a campaign built around family trust to publicise a lifetime warranty and 30-day return policy on used cars, aimed at easing the anxiety used-car buyers feel after purchase.
Ad film · 19 Feb 2026
Parle made actor Lakshya the face of the Platina Hide & Seek Milano centre-filled cookie range, with spots built on the line 'Can't Say No to Hide & Seek Milano' and an indulgence-without-boundaries idea from Pallavi Chakravarti's shop.
Agency: Fundamental. Talent: Lakshya.
Ad film · 19 Feb 2026
Aurelia launched its Spring Summer 2026 collection with actor Ananya Panday fronting the #HameshaTrending campaign, an ad positioning the ethnic-wear brand as India's go-to label for trend-forward Indian wear.
Talent: Ananya Panday.
Ad film · 20 Feb 2026
Coca-Cola brought back its old jeera-flavoured drink with a film that reworks an R. D. Burman track into a chant around the word jeera, shot in everyday street settings and directed by Abhijit Sudhakar of ZigZag Films.
Agency: Talented.
Launch · 20 Feb 2026
A 77-second film with Yashasvi Jaiswal, announced as NOTE Edge ambassador, drawing a line from his path from doubted to discussed to Infinix's challenger claim that performance, not noise, should define a phone.
Talent: Yashasvi Jaiswal.
Launch · 20 Feb 2026
Fabindia's Spring 2026 campaign, 'The Song of Spring', introduced a reimagined chikankari embroidery collection in non-traditional shades like plum and fuchsia, backed by a film spotlighting the artisan clusters and master craftspeople behind the technique.
Sponsorship activation · 20 Feb 2026
Colgate Total signed Rahul Dravid as brand ambassador and launched a campaign reframing oral health as the 'hidden 1% edge' in athletic performance, linking gum and dental health to inflammation, recovery and stamina, built around the brand's Dual Zinc + Arginine formula.
Talent: Rahul Dravid.
Festive · 20 Feb 2026
A T20 World Cup campaign directed by Zoya Akhtar and built by Ogilvy India around a skid-challenge, playing on the idea of control amid the chaos of an action shoot, as part of CEAT's continuing cricket-led brand platform.
Agency: Ogilvy India. Talent: Zoya Akhtar.
Ad film · 21 Feb 2026
An ASMR film built around the crunch of the pocket-shaped kibble in Whiskas dry food, following the sequence of crunch, lick and purr to sell texture as the thing cats respond to at mealtime.
Integrated campaign · 22 Feb 2026
Spinny marked ten years in business with 'The Master', a campaign built around long-time brand ambassador Sachin Tendulkar's reputation for consistency, using a series of films on certified inventory, fixed pricing and quality assurance. The films premiered during an India-Pakistan T20 World Cup match and ran simultaneously on YouTube, Instagram and OTT platforms.
Talent: Sachin Tendulkar.
Launch · 22 Feb 2026
Harpic launched its Bathroom Ultra Cleaner and signed Rohit Shetty as brand ambassador, fronting the new campaign introducing the product to Indian households.
Talent: Rohit Shetty.
Gulf
1 campaign
Launch · 16 Feb 2026
The network's first Arabic free ad-supported streaming channel, curating travel documentaries and human-interest films from Al Jazeera Documentary, Al Jazeera Arabic, Al Jazeera 360 and AJ+ Arabi. It went live on Samsung TV Plus on 28 January 2026 in Saudi Arabia, the UAE and Egypt, with European markets to follow.