Family Promises (lifetime warranty campaign)
Cars24 fronted its India CEO Himanshu Ratnoo in a campaign built around family trust to publicise a lifetime warranty and 30-day return policy on used cars, aimed at easing the anxiety used-car buyers feel after purchase.
| Brand | Cars24 |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | campaignbriefasia.com |
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