Week of 23 Feb 2026
20 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
13 campaigns
Ad film · 23 Feb 2026
Urban Company's 30-minute on-demand help service InstaHelp released a film dramatising the household panic when a maid cancels last minute, positioning InstaHelp as the emergency fallback rather than a daily replacement for regular domestic help.
Agency: MANJA.
Experiential · 24 Feb 2026
Multi-city on-ground campaign staged at dealerships and public venues: outdoor test rides, campus activations and community ride-outs that bring owners, aspiring riders and influencers together, with promotional offers on the Gixxer and Avenis. Pitched as taking the riding experience out of the showroom.
Digital/social · 25 Feb 2026
Bajaj Auto ran a dynamic-creative connected-TV campaign for Triumph across JioHotstar, Samsung TV Plus, ZEE5, LG Channels, WION and Zee News, with on-screen QR prompts that took viewers to specifications and variants. It targeted nine premium-motorcycle cities including Chennai, Hyderabad, Bengaluru, Mumbai, Pune and Delhi.
Ad film · 25 Feb 2026
New chapter of the long-running 'The Complete Man' series: a father comes home still glued to work calls, puts the phone down and joins his children's game, making time the real luxury. Conceived by Omnicom; premiered in the last ten matches of the ICC Men's T20 World Cup on JioHotstar, then 1,300 cinema screens alongside Toxic and Dhurandhar 2, CTV and about 100 outdoor sites.
Agency: Omnicom.
Launch · 25 Feb 2026
Television campaign launching ZOUL, a lightweight 14kt and 18kt diamond line for daily wear, following a woman through work meetings, social plans and personal moments to argue that fine jewellery need not wait for an occasion.
Digital/social · 25 Feb 2026
A cricket-season social film in which the English batter Kevin Pietersen speaks Hindi to sell the airline's upgraded cabins on the daily India to London Heathrow non-stops. The idea was to use a familiar English face as the bridge between the two markets.
Talent: Kevin Pietersen.
Digital/social · 26 Feb 2026
A dynamic-creative-optimisation connected-TV campaign for Triumph Motorcycles, the premium marque Bajaj Auto distributes in India through its partnership with Triumph.
Purpose · 26 Feb 2026
A nationwide preventive-heart-health film and on-ground push (screening camps, CPR training, patient education) built around eight everyday habits, fronted by a fictional 'Heart-strong Man' character; crossed 24 million views on YouTube and Meta by April 2026.
Digital/social · 26 Feb 2026
A topical newspaper execution timed to an India-Zimbabwe T20, running as front-page creative in Hindustan and Hindustan Times in both Hindi and English. It followed the same moment-marketing line the brand had used for India-Pakistan matches.
Digital/social · 27 Feb 2026
TVS Apache's first official anthem, marking 20 years of the brand, composed by rapper and songwriter Brodha V and released across digital platforms in six languages (English, Hindi, Marathi, Tamil, Telugu, Kannada) to reach its 6.5-million-strong global rider community.
Talent: Brodha V.
Purpose · 27 Feb 2026
The sixth World Compliment Day edition thanked gig and essential workers with localised 'Thank You' billboards, geo-targeted media and regional social collaborations in native languages; Zepto, Swiggy, Rapido and Myntra partnered.
Ad film · 27 Feb 2026
A TVC for the Cheeze Dipped Crunchy Layered Sandwich in which Rishabh Pant and Jemimah Rodrigues argue the crunch-versus-melt case, the first time 50-50 has paired a male and a female cricketer. The old 'Na Re Naa Naa' jingle returns in a reworked version.
Agency: Mullen Lowe Lintas. Talent: Rishabh Pant, Jemimah Rodrigues.
Digital/social · 1 Mar 2026
A digital film with New Zealand cricketers Daryl Mitchell and Glenn Phillips about shutting out the noise of a packed stadium and listening only to the voices that matter, released as the cricket season peaked.
Agency: RepIndia. Talent: Daryl Mitchell, Glenn Phillips.
Gulf
7 campaigns
Integrated campaign · 23 Feb 2026
Vimto launched its Rose flavour through a content partnership with Warner Bros. Discovery's Fatafeat channel, embedding the drink in the Ramadan run of the cookery show Kitchen Tales and its short-form social cutdowns rather than buying spot advertising around it.
Festive · 23 Feb 2026
A Ramadan prize draw marking stc pay's third anniversary, offering three winners a car each alongside devices, gifts and travel tickets, plus Iftar and Ghabga dining offers at hotels and restaurants across the Kingdom.
Festive · 23 Feb 2026
A Ramadan Rewards campaign marking the wallet's third anniversary in Bahrain, giving app users a new prize every day of the month, from cashback and discounts to weekly raffle draws for cars, devices and travel tickets, plus Iftar and Ghabga dining offers.
Purpose · 23 Feb 2026 · Reported value SAR 30 million
ROSHN put SAR 30 million into the sixth edition of Saudi Arabia's Ehsan national charity campaign and signed on as strategic partner of the first Ehsan Season, an awareness and participation drive run across the Kingdom. It is the fourth straight year the developer has fronted the campaign, taking its total to SAR 115 million.
Festive · 23 Feb 2026 · Reported value AED 1.5m
A Ramadan campaign offering Emirati buyers a complimentary Nissan with a property purchase, tiered across three price bands from the Pathfinder at AED 1.5m to the Patrol NISMO above AED 5m. DAMAC pegged it to the UAE's Year of Family theme and later extended the offer to all UAE residents.
Experiential · 23 Feb 2026
An awareness stunt timed to the UAE's new tiered sugar tax on 1 January 2026. A re-engineered vending machine dispensed sugar cubes instead of snacks to show how much sugar sits inside a common drink, and a QR code turned the moment into a free diabetes screening voucher for the new Aster Diabetes 360 Care Clinic in Al Qusais.
Integrated campaign · 27 Feb 2026
Jumeirah built a cultural platform around the majlis, pairing a book called Where Worlds Meet with a short film called Our Flame in which a single flame travels from Dubai to London, Capri, Bali, Mallorca and the open sea. Emirati writer Shamma Al Bastaki wrote the poem behind it and Emmanuel Adjei directed, with a 90-second cut premiering on owned and paid channels ahead of a wider 30-second edit.
Agency: Soursop. Talent: Shamma Al Bastaki, Emmanuel Adjei, Lamya Gargash, Farah Al Qasimi.