Lay's global brand refresh
Lay's brought its biggest global brand refresh to India, updating its packaging and identity to highlight quality ingredients as part of a worldwide repositioning of the chips brand.
| Brand | PepsiCo India (incl. bottler Varun Beverages) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, print |
| Source | afaqs! |
More from PepsiCo India (incl. bottler Varun Beverages)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Smile PleaseRebrand · 29 Apr 2026 | Rebrand | – | 29 Apr 2026 |
| Super Duper Refresher snow summer campaignIntegrated campaign · 3 Feb 2026 | Integrated campaign | – | 3 Feb 2026 |
| Energy ka bas ek kingAd film · 21 Oct 2025 | Ad film | Leo Burnett India | 21 Oct 2025 |
| Darr Ke Aage Jeet Hai 400ml launch with Hrithik RoshanLaunch · 10 Sep 2025 | Launch | – | 10 Sep 2025 |
| Holi 2025 mother-and-son filmFestive · 10 Mar 2025 | Festive | Daftar Creative Room | 10 Mar 2025 |
| Mango Indulgence summer campaign with Kiara AdvaniFestive · 9 Apr 2024 | Festive | – | 9 Apr 2024 |
| Khandala Waterfall and Goa Beach filmsIntegrated campaign · 1 Apr 2024 | Integrated campaign | – | 1 Apr 2024 |
| InvertedLaunch · 5 Feb 2024 | Launch | – | 5 Feb 2024 |