Tira
Tira sponsors 1 property, mostly film, and has 2 campaigns on record. 1 confirmed in 2026.
2 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2023
Listed under Principal Sponsors on the 2023 partner wall.
Ambassadors
Talent named in Tira's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Suhana Khan | Current | 31 Aug 2023 | 16 Feb 2026 |
| Kareena Kapoor Khan | Current | 31 Aug 2023 | 16 Feb 2026 |
| Ahaan Panday | Current | 16 Feb 2026 | 16 Feb 2026 |
| Kiara Advani | Past | 31 Aug 2023 | 31 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 16 Feb 2026
A brand campaign onboarding actor Ahaan Panday as Tira's first male brand ambassador (alongside Kareena Kapoor Khan and Suhana Khan), reframing beauty as personal and everyday rather than transformational; rolled out across TV, digital, social, in-store experiences and brand films.
Talent: Ahaan Panday, Kareena Kapoor Khan, Suhana Khan.
Integrated campaign · 31 Aug 2023
Tira's debut 360-degree campaign, three 30-second films with Kareena Kapoor Khan, Kiara Advani and Suhana Khan each representing a different facet of self-expression through beauty; ran across TV, outdoor, print, digital, events and in-store activations.
Talent: Kareena Kapoor Khan, Kiara Advani, Suhana Khan.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Tira | 1 | 1 | 2 | Film | 16 Feb 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Tira doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
What does Tira sponsor?
Tira has 1 confirmed sponsorship property on record, mostly in film, including MAMI Mumbai Film Festival. The latest is dated 16 Feb 2026.
Who are Tira's brand ambassadors in 2026?
Campaigns since April 2025 feature Suhana Khan, Kareena Kapoor Khan, Ahaan Panday. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Tira signs something new
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