PNB MetLife
PNB MetLife has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in PNB MetLife's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Smriti Mandhana | Current | 15 Feb 2025 | 17 Feb 2026 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 17 Feb 2026
New brand positioning fronted by Smriti Mandhana, likening a cricketer's pre-match preparation to financial readiness across life stages such as retirement, children's education and long-term savings, set against India's 91% life protection gap. Runs on TV, YouTube, Meta, OTT, Google Display and outdoor sites.
Talent: Smriti Mandhana.
Integrated campaign · 15 Feb 2025
Retirement campaign for the Grand Assured Income Plan: a digital film of two friends on a park bench after a jog, one dreaming of an apple orchard in Himachal, with Smriti Mandhana pointing to guaranteed lifelong income. Ran across TV, print, outdoor, digital, Meta, YouTube and radio, with a 3D immersive experience behind a QR code in the ads.
Talent: Smriti Mandhana.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| PNB MetLife | 0 | 1 | 2 | – | 17 Feb 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and PNB MetLife doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Who are PNB MetLife's brand ambassadors in 2026?
Campaigns since April 2025 feature Smriti Mandhana. This comes from campaign credits in the trade press, not from endorsement contracts.
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