Always Ready for Life
New brand positioning fronted by Smriti Mandhana, likening a cricketer's pre-match preparation to financial readiness across life stages such as retirement, children's education and long-term savings, set against India's 91% life protection gap. Runs on TV, YouTube, Meta, OTT, Google Display and outdoor sites.
| Brand | PNB MetLife |
|---|---|
| Agency | Not named |
| Talent | Smriti Mandhana |
| Channels | TV, digital, social, OTT, OOH |
| Source | BestMediaInfo |
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