Upstox
Upstox sponsors 2 properties, mostly cricket, and has 5 campaigns on record.
5 of 8 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Official partner · Event · 2023
Listed under "OFFICIAL PARTNERS" on the IPL sponsor wall.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Upstox is on Pushkar Raj Thakur: Stock Market Educator 📈's YouTube sponsor wall, carried in 39 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 24 Dec 2024
A New Year campaign giving finance a fitness twist: financial instruments reimagined as gym equipment and portfolio-building as diet planning, fronted by a protagonist named Ujwal working through common New Year resolutions.
Festive · 30 Oct 2024
A Muhurat Trading campaign for Diwali showing a multigenerational family whose traditions of making clay diyas and festive sweets evolve into a new tradition of investing together, pushing users toward stocks, mutual funds and gold ETFs.
Ad film · 14 Jun 2024
A Father's Day short film tracing a father-child relationship from childhood to adulthood through the financial lessons a father passes on, from simple saving advice to more complex guidance as the child matures.
Launch · 20 May 2024
A campaign video marking Upstox's entry into insurance distribution starting with term life insurance, positioning the brand as cutting through the paperwork and hassle, or 'kit-kit', of buying insurance the traditional way.
Sports · 11 Apr 2022
An IPL 2022 campaign of two ad films encouraging young Indians to invest and take control of their financial future: one shows a woman explaining she has invested in the pharma company her date works for, the other three friends discussing employers they have invested in.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Upstox | 2 | 0 | 5 | Cricket | 24 Dec 2024 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and Upstox doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Mastercard India, Visa, PhonePe |
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
Questions people ask
What does Upstox sponsor?
Upstox has 2 confirmed sponsorship properties on record, mostly in cricket, including ICC Men's Cricket World Cup, Indian Premier League. The latest is dated 24 Dec 2024.
Does Upstox sponsor cricket?
Yes. Upstox has 2 confirmed cricket deals on record.
Know when Upstox signs something new
One email when Upstox or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
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