Simpl
Simpl sponsors 1 property, mostly music, and has 1 campaign on record.
2 of 2 rows confirmed on their sourceHow we check
See how Simpl compares with NPCI (RuPay, UPI, BHIM) and Mastercard IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Technology · Event · 2022
"Preferred payments partner" — the checkout option offered across the carnival.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 24 Apr 2024
A billboard war with Zepto: hoardings in Karol Bagh and Gurgaon Sector 66 traded Bollywood dialogues and stand-up one-liners over who is faster, Zepto's ten-minute delivery or Simpl's one-tap checkout, and the banter was then pushed as memes on Instagram, Facebook and LinkedIn.
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Simpl | 1 | 0 | 1 | Music | 24 Apr 2024 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and Simpl doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Mastercard India, Visa, PhonePe |
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
Questions people ask
What does Simpl sponsor?
Simpl has 1 confirmed sponsorship property on record, mostly in music, including Zomaland by Zomato. The latest is dated 24 Apr 2024.
Know when Simpl signs something new
One email when Simpl or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
Work at Simpl? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.