Scapia
Scapia sponsors 2 properties, mostly kabaddi, hockey, tennis and more, then business, tech and industry, and has 1 campaign on record. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Powered by · Event · 2026
Listed as "Powered by".
Partner · Event · 2025
Platinum Partner at the event; wording as printed on the official partner page.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 30 Sep 2025
A 360-degree brand campaign aimed at Gen Z and millennial travellers, using four digital-first comedy films built around the catchphrase 'Yuh!' to show how everyday spending on the Scapia-Federal Bank co-branded card converts into flights, hotel stays and airport privileges. Created by creative agency Fatmen and produced by Bang Bang Productions.
Agency: Fatmen.
Agencies
Credited on Scapia's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Fatmen | 1 campaign | 30 Sep 2025 |
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Scapia | 2 | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and Scapia doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
| Indian Premier League | NPCI (RuPay, UPI, BHIM) |
Questions people ask
What does Scapia sponsor?
Scapia has 2 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then business, tech and industry, including Prime Volleyball League, Global Fintech Fest. The latest is dated 2026.
Which agency works on Scapia's campaigns?
Credited on Scapia campaigns: Fatmen (1 campaign, latest 30 Sep 2025).
Know when Scapia signs something new
One email when Scapia or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
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