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Jupiter

Payments & fintechIndia

Jupiter has 4 campaigns on record and no confirmed sponsorships yet.

4Campaigns
2Ambassadors
13 Aug 2025Latest deal

4 of 4 rows confirmed on their sourceHow we check

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Ambassadors

Talent named in Jupiter's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.

NameStatusFirst seenLatest campaign
Viswanathan AnandCurrent13 Aug 202513 Aug 2025
Rajkummar RaoPast11 Jan 202211 Jan 2022

Campaigns

With the agency and talent where the trade press named them.

Ad film · 13 Aug 2025

Five-time world chess champion Viswanathan Anand fronts a playful retail-style showdown for the Edge+ CSB Bank RuPay Credit Card, where his tactical mind is outwitted by the card's instant cashback and transparent rewards.

Talent: Viswanathan Anand.

Purpose · 28 Oct 2024

A joint campaign with intimate-wellness brand Bold Care aimed at couples, built on the idea that financial stress affects emotional and physical intimacy, encouraging open conversation about both money and relationships.

Digital/social · 25 Apr 2023

A four-video campaign, conceptualised and executed in-house with no celebrities, featuring everyday millennials discussing the confusion, stress and anxiety around money to normalise talking about personal finance openly.

Ad film · 11 Jan 2022

Actor Rajkummar Rao performs yoga asanas, including a handstand, while talking through Jupiter's neobank features, aimed at millennial and Gen Z users drawn to paperless, minutes-long digital account opening.

Talent: Rajkummar Rao.

Marketing leadership

As reported in the trade press, with the date and the article.

13 Aug 2025
VP & Head of Marketing: Adityan Kayalakal · afaqs!
15 Sep 2023
Chief Product and Marketing Officer: Anuj Rathi · afaqs!

Against payments & fintech peers

Confirmed deals only. The full payments & fintech leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Jupiter004–13 Aug 2025
NPCI (RuPay, UPI, BHIM)1085Music24 Aug 2026
Mastercard India844Comedy3 Jul 2026
Visa234Business, tech and industry4 Jun 2026
PhonePe552Business, tech and industry6 Mar 2026

Where peers sponsor and Jupiter doesn't

PropertyPeers on it
Global Fintech FestMastercard India, Visa, PhonePe
Kaun Banega Crorepati season 18NPCI (RuPay, UPI, BHIM), PhonePe
Kaun Banega Crorepati season 17NPCI (RuPay, UPI, BHIM)
Dubai AirshowMastercard India
ICC Men's Cricket World CupMastercard India
Mumbai IndiansMastercard India
Lollapalooza IndiaNPCI (RuPay, UPI, BHIM)
Prime Volleyball LeagueNPCI (RuPay, UPI, BHIM)

Questions people ask

Who are Jupiter's brand ambassadors in 2026?

Campaigns since April 2025 feature Viswanathan Anand. This comes from campaign credits in the trade press, not from endorsement contracts.