PayU
PayU sponsors 1 property, mostly business, tech and industry, and has 1 campaign on record. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Payments Orchestration Partner at the event; wording as printed on the official partner page.
Partner · Event · 2025
Diamond Partner at the event; wording as printed on the official partner page.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 19 Aug 2025
A brand film titled 'PayU Ke Saath Ho Jayega' by Moshi Moshi that borrows the everyday 'ho jayega' shrug of Indian small businesses, from Surat's textile lanes to Bengaluru startups, and pairs merchant stories with instant settlements and global payment acceptance as the reasons any payments problem can be solved.
Agency: Moshi Moshi.
Agencies
Credited on PayU's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Moshi Moshi | 1 campaign | 19 Aug 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| PayU | 1 | 1 | 1 | Business, tech and industry | 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and PayU doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
Questions people ask
What does PayU sponsor?
PayU has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Global Fintech Fest. The latest is dated 2026.
Which agency works on PayU's campaigns?
Credited on PayU campaigns: Moshi Moshi (1 campaign, latest 19 Aug 2025).
Know when PayU signs something new
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