CRED
CRED sponsors 2 properties, mostly music, then cricket, and has 1 campaign on record.
2 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2024
Brand partner, new to the festival in 2024.
Official partner · Event · 2023
Listed under "OFFICIAL PARTNERS" on the IPL sponsor wall.
Ambassadors
Talent named in CRED's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rahul Dravid | Past | 16 Apr 2021 | 16 Apr 2021 |
| Jim Sarbh | Past | 16 Apr 2021 | 16 Apr 2021 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 16 Apr 2021
CRED's breakout ad recast former India cricket captain Rahul Dravid, known for his calm temperament, as a road-rage vigilante shouting 'Indiranagar ka gunda hoon main', with Jim Sarbh's voiceover linking the joke to earning CRED coins for paying credit-card bills on time. Landmark exception: the only CRED campaign found this sweep, and among the most talked-about Indian ads of its year.
Talent: Rahul Dravid, Jim Sarbh.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| CRED | 2 | 0 | 1 | Music | 2024 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and CRED doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Mastercard India, Visa, PhonePe |
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
Questions people ask
What does CRED sponsor?
CRED has 2 confirmed sponsorship properties on record, mostly in music, then cricket, including Lollapalooza India, Indian Premier League. The latest is dated 2024.
Does CRED sponsor cricket?
Yes. CRED has 1 confirmed cricket deal on record.
Know when CRED signs something new
One email when CRED or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
Work at CRED? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.