Navi
Navi sponsors 1 property, mostly business, tech and industry, and has 2 campaigns on record. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Hospitality · Event · 2026
VIP Lounge Partner at the event; wording as printed on the official partner page.
Ambassadors
Talent named in Navi's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Past | 11 Nov 2022 | 11 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 12 Nov 2025
A campaign for Navi UPI built around a fictional town, Hurrypur, where everything moves at turbo speed; three comic films ('Tailor', 'Courtroom', 'Gas Bill') ran on TV, digital and connected TV, extended on-ground by turning a Mumbai cafe into 'Hurrypur Social' for a day, wrapping a Bengaluru Metro train, and running influencer collaborations.
Agency: Sideways.
Digital/social · 11 Nov 2022
Navi signed MS Dhoni as its first brand ambassador to promote prompt, accessible financial services, running the campaign first on Facebook, Instagram and YouTube before extending it to print and out-of-home advertising in a second phase.
Talent: MS Dhoni.
Agencies
Credited on Navi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Sideways | 1 campaign | 12 Nov 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Navi | 1 | 1 | 2 | Business, tech and industry | 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and Navi doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
Questions people ask
What does Navi sponsor?
Navi has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Global Fintech Fest. The latest is dated 2026.
Which agency works on Navi's campaigns?
Credited on Navi campaigns: Sideways (1 campaign, latest 12 Nov 2025).
Know when Navi signs something new
One email when Navi or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
Work at Navi? Claim this page
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