BharatPe
BharatPe sponsors 1 property, mostly business, tech and industry, and has 1 campaign on record. 2 confirmed in 2026.
2 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Diamond Partner at the event; wording as printed on the official partner page.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 21 Jan 2026
BharatPe posted a run of cryptic teaser messages across X, Instagram and Meta hinting at a move tied to 2026's cricket World Cup calendar, joining a wider wave of brands building anticipation with athlete-led, digital-first content ahead of the tournaments.
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| BharatPe | 1 | 2 | 1 | Business, tech and industry | 21 Jan 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and BharatPe doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
Questions people ask
What does BharatPe sponsor?
BharatPe has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Global Fintech Fest. The latest is dated 21 Jan 2026.
Know when BharatPe signs something new
One email when BharatPe or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
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