Smallcase
Smallcase has 2 campaigns on record and no confirmed sponsorships yet.
2 of 3 rows confirmed on their sourceHow we check
See how Smallcase compares with NPCI (RuPay, UPI, BHIM) and Mastercard IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Smallcase is listed among CA Rachana Phadke Ranade's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Smallcase's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Tanmay Bhat | Past | 5 Jan 2023 | 2 Feb 2023 |
| Devaiah Bopanna | Past | 5 Jan 2023 | 2 Feb 2023 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 2 Feb 2023
Two digital creatives scripted by Tanmay Bhat, Devaiah Bopanna and Puneet Chadha and directed by Ryan Mendonca, highlighting that smallcases are built and managed by India's top investment experts to increase top-of-mind brand recall.
Talent: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha.
Ad film · 5 Jan 2023
The third ad burst of smallcase's brand campaign since its January 2022 debut: kids play parents and vice versa in two ads made by a team led by Devaiah Bopanna and Tanmay Bhat, aimed at building awareness and driving app downloads.
Talent: Devaiah Bopanna, Tanmay Bhat.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Smallcase | 0 | 0 | 2 | – | 2 Feb 2023 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and Smallcase doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Mastercard India, Visa, PhonePe |
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
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