MobiKwik
MobiKwik has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in MobiKwik's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Yashasvi Jaiswal | Current | 4 May 2026 | 4 May 2026 |
| Ravindra Jadeja | Current | 4 May 2026 | 4 May 2026 |
| Jaideep Ahlawat | Current | 19 May 2025 | 19 May 2025 |
| Manoj Bajpayee | Past | 14 Sep 2023 | 14 Sep 2023 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 4 May 2026
Built around MobiKwik's Rajasthan Royals IPL partnership, short films starring cricketers Yashasvi Jaiswal, Ravindra Jadeja and Shimron Hetmyer dramatise everyday UPI cashback and instant personal loans through routine financial decisions.
Talent: Yashasvi Jaiswal, Ravindra Jadeja, Shimron Hetmyer.
Launch · 19 May 2025
Actor Jaideep Ahlawat reprises his cop screen persona across a series of digital films to launch 'Pocket UPI', positioned as a smarter alternative to regular UPI that does not require direct bank-account linking.
Talent: Jaideep Ahlawat.
Ad film · 14 Sep 2023
A four-film comical digital series starring Manoj Bajpayee, conceptualised by Famous Innovations and produced by Eipi Media, highlighting MobiKwik's instant settlement of multiple credit card bills and cashback.
Agency: Famous Innovations. Talent: Manoj Bajpayee.
Agencies
Credited on MobiKwik's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Famous Innovations | 1 campaign | 14 Sep 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| MobiKwik | 0 | 1 | 3 | – | 4 May 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
Where peers sponsor and MobiKwik doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Mastercard India, Visa, PhonePe |
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
Questions people ask
Who are MobiKwik's brand ambassadors in 2026?
Campaigns since April 2025 feature Yashasvi Jaiswal, Ravindra Jadeja, Jaideep Ahlawat. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on MobiKwik's campaigns?
Credited on MobiKwik campaigns: Famous Innovations (1 campaign, latest 14 Sep 2023).
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