Week of 9 Mar 2026
17 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
17 campaigns
Regional · 9 Mar 2026
A campaign created by Lowe Lintas that replaces a single national narrative with city-specific storylines, drawing on Lowe Lintas's 'State of States' study of cultural differences across Indian regions to show how furniture choices reflect local ambition and identity.
Agency: Lowe Lintas.
Sponsorship activation · 9 Mar 2026
KEI Industries became Principal Partner of the Lucknow Super Giants for IPL Season 19, with the KEI logo worn by players and team officials across the tournament to build national brand visibility.
Purpose · 9 Mar 2026
A campaign celebrating women as natural investors, encouraging more women to start investing.
Festive · 10 Mar 2026
For Holi, Instamart staged a street stall that served pani puri using its high-powered water guns instead of traditional serving methods, an on-ground stunt built to go viral and highlight the water guns available on the app.
Purpose · 10 Mar 2026
A Women's Day brand campaign launched under the #ProudWomenOfIndia hashtag. The trade report records the launch itself; the body of the story did not render, so the creative detail is not confirmed here.
Regional · 10 Mar 2026
A brand-visibility drive across roughly 500 hotels in India's top tourist states, run by parent company Prism under the 'Rising OYO' name to strengthen the OYO brand in key domestic travel markets.
Purpose · 10 Mar 2026
Women's Day campaign built around a viral menu-card visual that reclaims words like 'hot', 'spicy' and 'sizzling' from casual use about women, challenging language that passes objectification off as praise.
Ad film · 10 Mar 2026
A three-minute global brand film directed by Tom Hooper, premiered at the Galaxy Unpacked event, following two young friends who stay connected through imagination after one of them moves away, built around the Galaxy box as a symbol of connection.
Experiential · 11 Mar 2026
Launch film for Motorola Signature, built around a staged activation at Jio World Drive in Mumbai where a motionless brand representative comes alive when a shopper says 'Hello Moto Signature', triggering live music, tailoring and fine-dining services that dramatise the Signature Club privileges.
Agency: Schbang.
Experiential · 11 Mar 2026
Axis Bank's flagship pan-India art, craft and literature competition, run as an ongoing brand property that rewards creative talent nationally rather than a one-off ad.
Launch · 12 Mar 2026
Launch campaign for Nutri+, a nutrition-enriched powder concentrate from Rasna's R&D division aimed at families buying health drinks, fronted by actor Rakul Preet Singh.
Talent: Rakul Preet Singh.
Ad film · 12 Mar 2026
A comic ad film mocking Indians so obsessed with American culture they mistake the Taj Mahal for the White House and a vada pav for a cheeseburger, before pivoting to pitch INDmoney's US-stocks investing as the smarter way to engage with America.
Integrated campaign · 13 Mar 2026
India rollout of Levi's 2026 global campaign, with Alia Bhatt as the face. The idea celebrates the mindset behind originality (curiosity, conviction, seeing the world differently) and positions her reinvention as the embodiment of the global narrative.
Talent: Alia Bhatt.
Digital/social · 13 Mar 2026
A campaign fronted by actor Aneet Padda for Lakmé's SPF-infused 9to5 Hya Beach Edit range, with a social-led film following a working woman's day to frame small everyday victories and self-care as things she 'earned'.
Talent: Aneet Padda.
Digital/social · 14 Mar 2026
A nationwide contest for ROG's 20th anniversary that asked Indian gamers to submit reels, gaming resumes and highlight videos about their journey with the brand; two winners were flown to ROG's Taiwan headquarters for the anniversary celebration.
Purpose · 14 Mar 2026 · Reported value Rs 20,000
A campaign to accelerate EV adoption, pairing the pun on the end of the internal-combustion engine era with discounts, extended warranty and a scheme worth up to Rs 20,000 to offset petrol costs for new buyers.
Purpose · 14 Mar 2026
World Sleep Day digital film showing visually impaired children playing and then falling asleep on Centuary mattresses, released with a donation of 150 mattresses to Devnar School for the Blind, DESIRE Society, a Telangana model school and an old-age home in Hyderabad.