Behind Every Original (India launch)
India rollout of Levi's 2026 global campaign, with Alia Bhatt as the face. The idea celebrates the mindset behind originality (curiosity, conviction, seeing the world differently) and positions her reinvention as the embodiment of the global narrative.
| Brand | Levi's India |
|---|---|
| Agency | Not named |
| Talent | Alia Bhatt |
| Channels | Not named |
| Source | Business Standard (ANI press release) |
More from Levi's India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Many Ways, One Original (Behind Every Original: Chapter Two)Ad film · 2 Sep 2026 | Ad film | – | 2 Sep 2026 |
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