Week of 2 Mar 2026
22 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
21 campaigns
Ad film · 2 Mar 2026
Former tennis player Sania Mirza named brand ambassador for the suncare category; a film set on a tennis court uses the sport's balance of attack and defence as a metaphor for sun protection, promoting the 1% Hyaluronic Sunscreen Aqua Gel.
Talent: Sania Mirza.
Integrated campaign · 2 Mar 2026
For its 25th year the insurer ran an outdoor-led campaign across twelve cities built on the line 'We have been protecting [city residents] since...', with each site referencing a local landmark or memory, from parks to IT parks. Admatazz created it and social amplified it.
Agency: Admatazz.
Ad film · 2 Mar 2026
A high-energy musical ad film for Manyavar Mohey starring real-life newlyweds Rashmika Mandanna and Vijay Deverakonda as brand ambassadors, built on their comic banter escalating into a heartfelt confession; styled in Manyavar menswear and a Mohey bridal lehenga, it was widely reported as crossing 300 million views within 72 hours.
Talent: Rashmika Mandanna, Vijay Deverakonda.
Digital/social · 2 Mar 2026
AI-generated films following a homeowner who carries an umbrella, a visor and a portable fan for every small inconvenience outdoors while the outside walls of his own house quietly crack and damp. Made to sell two twelve-year-warranty exterior products and run on digital and social.
Launch · 3 Mar 2026
An online-only launch for a 400-piece spring-summer womenswear range, sold on a coastal-holiday mood of beaches, brunches and weekend getaways. Palak Tiwari fronts the video with a group of friends.
Talent: Palak Tiwari.
Ad film · 3 Mar 2026
The Derma Co made Sania Mirza the face of its suncare range and released a film set on a tennis court, using the sport's balance of attack and defence as the argument for daily sun protection. It carried the 1% Hyaluronic Sunscreen Aqua Gel and ran on digital and social.
Talent: Sania Mirza.
Ad film · 3 Mar 2026
Innocean India's film casts the century-old sharbat as a constant across generations rather than a rediscovered trend, aimed at pulling Gen Z first-timers to the 'Drink of India'; rolled out on television and digital.
Agency: Innocean India.
Launch · 4 Mar 2026
Rapido entered food delivery with a new app, Ownly, launched in Bengaluru with a 'Food Promise' campaign built around a zero-commission model for restaurant partners.
Integrated campaign · 5 Mar 2026
A pan-India campaign built on the line 'bus large chalta hai', bringing six figures from cricket, film and music together to argue that success no longer follows one path. Rolled out across TV, digital, print and outdoor.
Talent: Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya.
Integrated campaign · 5 Mar 2026
A repositioning of Blenders Pride around distinction rather than plain achievement, aimed at younger aspirants. Ran across digital and social with integrations around the ICC T20 World Cup, front-page newspaper ads and large-format outdoor in the big cities.
Agency: Ogilvy India.
Launch · 6 Mar 2026
A digital campaign for the V70 and V70 Elite featuring brand ambassadors Siddharth Malhotra and Kiara Advani, built around scenes evoking a proposal and pre-wedding celebrations to showcase the phone's 50MP Night Telephoto camera and 4K video.
Talent: Siddharth Malhotra, Kiara Advani.
Sponsorship activation · 6 Mar 2026
Travel Food Services partnered with Coca-Cola's Thums Up on a cricket-themed activation across airport lounges, bars and QSRs during the ICC Men's T20 World Cup 2026, rewarding travellers with branded merchandise on select food-and-beverage combos and staging launch events in Delhi, Chennai and Kolkata.
Purpose · 6 Mar 2026
A Women's Day film that makes visible the structural barriers keeping women out of senior leadership, shifting the brand's earlier 'Har Role Is Her Role' work on gender stereotypes from representation to leadership equity.
Ad film · 6 Mar 2026
A pair of comic films for PhonePe's Mutual Funds business, set in a wrestling akhada and a nukkad natak street play, where a line meant to boast about a personal support crew ('Meri Team Hai Na') is revealed to mean PhonePe's own expert financial team and CRISP fund-recommendation scorecard.
Agency: Ogilvy India.
Purpose · 6 Mar 2026
Fifteen-day investor-awareness push (12 to 26 January 2026) that ran 571 in-person financial literacy sessions for 39,833 girl students across 320 colleges in 45 cities, and entered the India and Asia Book of Records as the largest such campaign for women participants.
Purpose · 6 Mar 2026
An International Women's Day campaign built as co-created spoken-word poetry: professional poets held one-on-one conversations with the company's own women employees across functions and geographies, turning their stories into verses. Conceived as an annual IP to return each year with new voices.
Integrated campaign · 6 Mar 2026
A three-ad series marking Ajio's 10th anniversary sale, in which Shraddha Kapoor plays a mysterious shopper whose neighbours, played by Sahher Bambba and Rohan Gurbaxani, keep discovering she buys the same exclusive brands as them on Ajio.
Talent: Shraddha Kapoor, Sahher Bambba, Rohan Gurbaxani.
Purpose · 7 Mar 2026
For Women's Day 2026 Wonderchef brought back its 2019 campaign asking men to share the cooking, citing Time Use Survey data on the 289 minutes a day Indian women spend on unpaid domestic work against 88 for men. It showcased the Magic Series (Chai Magic, Chef Magic, Roti Magic) and ran across all 35 exclusive brand outlets and the website until 14 March.
Sports · 7 Mar 2026
A data-led cricket campaign that took Rohit Sharma's career apart with mental conditioning coach Paddy Upton and reduced it to four traits: selfless, driven, fearless, inspiring. An AI tool, the RS Code Finder, asked fans four questions and returned a personalised video message from Rohit Sharma with their own 'Code of Large'. Tied to the brand's ICC partnership.
Agency: FCB Neo. Talent: Rohit Sharma, Paddy Upton.
Purpose · 7 Mar 2026
Rapido launched 'Shakti' in Thiruvananthapuram, a programme putting women riders on the road as captains, aimed at both livelihood creation and safer, women-friendly rides.
Ad film · 7 Mar 2026
An anthem-led film positioning Indian working women as economic protagonists, part of AU SFB's brand storytelling around financial inclusion for women.
Gulf
1 campaign
Integrated campaign · 2 Mar 2026
A Ramadan campaign built on the friction between digital messages and physical gifts, reframing a delivered parcel as presence rather than a transaction. Several short films and cutdowns ran on digital and social through the month, aimed at families, expats and corporates sending seasonal hampers.