Centuary
Centuary has 5 campaigns on record and no confirmed sponsorships yet.
5 of 5 rows confirmed on their sourceHow we check
See how Centuary compares with Titan and Lux IndustriesA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ambassadors
Talent named in Centuary's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| PV Sindhu | Past | 29 Aug 2023 | 29 Aug 2023 |
| Sania Mirza | Past | 15 Mar 2022 | 26 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 14 Mar 2026
World Sleep Day digital film showing visually impaired children playing and then falling asleep on Centuary mattresses, released with a donation of 150 mattresses to Devnar School for the Blind, DESIRE Society, a Telangana model school and an old-age home in Hyderabad.
Experiential · 15 Mar 2024
A World Sleep Day event in Hyderabad with radio partner Big FM: a lakeside concert by Swaram Band with music curated to induce sleep, staged with soft lighting and fog, to make the case that eight hours of sleep is a physical minimum.
Sports · 29 Aug 2023
Centuary signed badminton champion PV Sindhu as brand ambassador, pitched as two Hyderabad champions pairing up, with Sindhu fronting the argument that the right mattress matters to fitness and recovery. The company said she would carry the brand into geographies beyond the South.
Talent: PV Sindhu.
Ad film · 26 Nov 2022
Wedding-season TVC in which Sania Mirza sings about millennials who cannot sleep because of endless scrolling and elders who cannot sleep from exhaustion, pushing the online-only Sleepables range with its ten-year warranty and CertiPUR-US foam; on TV and digital.
Agency: PAD Agency. Talent: Sania Mirza.
Experiential · 15 Mar 2022
World Sleep Day 'sleep-juvenation' programme: Sania Mirza flagged off a chain of sleep getaways by nominating yoga expert Anshuka, with participants counselled by sleep experts at a 'sleep it off' camp and then passing the baton to someone else who is burnt out.
Talent: Sania Mirza.
Agencies
Credited on Centuary's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| PAD Agency | 1 campaign | 26 Nov 2022 |
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Centuary | 0 | 1 | 5 | – | 14 Mar 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Centuary doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
Which agency works on Centuary's campaigns?
Credited on Centuary campaigns: PAD Agency (1 campaign, latest 26 Nov 2022).
Know when Centuary signs something new
One email when Centuary or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
Work at Centuary? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.