Urban Ladder
Urban Ladder has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
See how Urban Ladder compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Campaigns
With the agency and talent where the trade press named them.
Regional · 9 Mar 2026
A campaign created by Lowe Lintas that replaces a single national narrative with city-specific storylines, drawing on Lowe Lintas's 'State of States' study of cultural differences across Indian regions to show how furniture choices reflect local ambition and identity.
Agency: Lowe Lintas.
Ad film · 12 May 2023
Two digital ad films using sumo wrestlers to physically test the strength of Urban Ladder's sofas and beds, reinforcing the brand's positioning as a seller of long-lasting furniture. Conceptualised and created by Wunderman Thompson, Bangalore.
Agency: Wunderman Thompson.
Agencies
Credited on Urban Ladder's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Lowe Lintas | 1 campaign | 9 Mar 2026 |
| Wunderman Thompson | 1 campaign | 12 May 2023 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Urban Ladder | 0 | 1 | 2 | – | 9 Mar 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Urban Ladder doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Which agency works on Urban Ladder's campaigns?
Credited on Urban Ladder campaigns: Lowe Lintas (1 campaign, latest 9 Mar 2026); Wunderman Thompson (1 campaign, latest 12 May 2023).
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