State of States city-specific campaign
A campaign created by Lowe Lintas that replaces a single national narrative with city-specific storylines, drawing on Lowe Lintas's 'State of States' study of cultural differences across Indian regions to show how furniture choices reflect local ambition and identity.
| Brand | Urban Ladder |
|---|---|
| Agency | Lowe Lintas |
| Talent | Not named |
| Channels | digital |
| Source | afaqs! |
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| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Titan | Srijonis of New BangaliyanaRegional · 2026 | Regional | Lowe Lintas | 2026 |
| Britannia | One good choice makes the next one easierIntegrated campaign · 11 Dec 2025 | Integrated campaign | Lowe Lintas | 11 Dec 2025 |
| Dollar Industries | Missy ne bana di jodiAd film · 20 Sep 2025 | Ad film | Lowe Lintas | 20 Sep 2025 |
| JSW Paints | Lage Shaandaar, Chale ShaandaarIntegrated campaign · 16 Sep 2025 | Integrated campaign | Lowe Lintas | 16 Sep 2025 |
| Google India | Sab Tick Hai TeamSports · 1 May 2025 | Sports | Lowe Lintas | 1 May 2025 |
| Naukri.com | All's Fair When You Love Your CareerSports · 17 Apr 2025 | Sports | Lowe Lintas | 17 Apr 2025 |
| American Tourister | Naam Hai Kamiliant, Kaam Hai ToughnessAd film · 27 Mar 2025 | Ad film | Lowe Lintas | 27 Mar 2025 |
| Dollar Industries | For What's NXTAd film · 8 Mar 2025 | Ad film | Lowe Lintas | 8 Mar 2025 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| #BuiltToLastAd film · 12 May 2023 | Ad film | Wunderman Thompson | 12 May 2023 |