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PurposeIndia10 Mar 2026

#NotYourBiryani

Women's Day campaign built around a viral menu-card visual that reclaims words like 'hot', 'spicy' and 'sizzling' from casual use about women, challenging language that passes objectification off as praise.

BrandIndia Gate
AgencyNot named
TalentNot named
Channelssocial
SourceMid-Day

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