Rasna
Rasna has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Rasna's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rakul Preet Singh | Current | 12 Mar 2026 | 12 Mar 2026 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 12 Mar 2026
Launch campaign for Nutri+, a nutrition-enriched powder concentrate from Rasna's R&D division aimed at families buying health drinks, fronted by actor Rakul Preet Singh.
Talent: Rakul Preet Singh.
Launch · 19 Mar 2025 · Reported value Rs 10
A film by The Womb for the Rs 10 Rasna Rich sachet: two young boys make Rasna together while waiting for their baby sister to grow up and share it, positioning the thicker concentrate as the family sharing pack.
Agency: The Womb.
Ad film · 16 Mar 2023
Summer TVC in which garden-party guests from a socialite to a teenage couple try to trick the Rasna girl out of her drink, ending on 'Inke tricks mein mat fasna, dhyan rakho on your Rasna'. Built on research that 60% of consumption is by adults; aired on national and regional GECs, movie, music, news and kids channels plus YouTube, Instagram and Facebook.
Agencies
Credited on Rasna's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| The Womb | 1 campaign | 19 Mar 2025 |
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Rasna | 0 | 1 | 3 | – | 12 Mar 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Rasna doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
Questions people ask
Who are Rasna's brand ambassadors in 2026?
Campaigns since April 2025 feature Rakul Preet Singh. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Rasna's campaigns?
Credited on Rasna campaigns: The Womb (1 campaign, latest 19 Mar 2025).
Know when Rasna signs something new
One email when Rasna or a beverages rival signs a sponsorship, an ambassador or a campaign.
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