Bass! Bus Karo, redBus Karo
A series of exaggerated comic scenarios that plays on the Hindi word 'bas' to make redBus the default word for bus travel, each film signing off on the older line 'Bus yaani redBus'. It ran on television, on JioCinema's live IPL streams and on auto branding in key cities.
| Brand | MakeMyTrip |
|---|---|
| Agency | Leo Burnett India |
| Talent | Not named |
| Channels | TV, OTT, OOH |
| Source | IMPACT |
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