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Integrated campaignIndia14 May 2026

Xpress Wali Baat Hai

A run of short films with Pankaj Tripathi built around everyday travel moments on the low-cost carrier's 500-plus daily flights, leaning on hot meals and cabin comfort rather than fares. It ran through the IPL season, where the airline was an associate sponsor.

BrandAir India
AgencyNot named
TalentPankaj Tripathi
ChannelsTV, digital, OTT, cinema, print, OOH, social
SourceMediaNews4U

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