Naye Zamane Ka Naya Paint
A festive-season 360-degree campaign for Birla Opus Paints fronted by Vicky Kaushal and Rashmika Mandanna as brand ambassadors alongside Neena Gupta and Saurabh Shukla, built around the line "Naye Zamane Ka Naya Paint" (new paint for a new era) and running across TV, digital, OOH, print and radio in Hindi and regional languages.
| Brand | Birla Opus |
|---|---|
| Agency | Leo Burnett India |
| Talent | Vicky Kaushal, Rashmika Mandanna, Neena Gupta, Saurabh Shukla |
| Channels | TV, digital, OOH, print, radio |
| Source | Grasim Industries |
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