The Premium You Deserve
A push for the premium economy cabin, now on about 60 percent of the fleet, arguing that an upgrade is a practical choice rather than a splurge. Built off a traveller survey and run from 11 February to 31 March 2026 across print, television, outdoor, YouTube, OTT, Meta, Uber and Spotify, including during the T20 World Cup.
| Brand | Air India |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | print, TV, OOH, digital, OTT |
| Source | MediaNews4U |
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